InkSoft, Albuquerque, N.M., recently debuted “InkCast,” a free marketing and business-oriented podcast.
Recorded InkCast discussions featuring industry professionals will be released regularly each month.
Topics will include inventory strategies, sales presentations, pricing, targeting niches, capitalizing on social media opportunities, upselling, selling with samples, customer referral programs and more. InkCasts can be accessed online, or downloaded from the SoundCloud mobile app for iOS or Android.
Currently available tracks include: “Guerrilla Marketing,” “Create a Successful Customer Referral Program,” “Using Email to Recover Abandoned Shopping Carts” and “When Less is More.” Receive new InkCast recordings via email by clicking a button on the web page, and share ideas with other podcast subjects using the commenting function.
For more information, visit inksoft.com/introducing-inkcast. — L.M.
