Inksoft, Tempe, Ariz., has been chosen by Spalding, Bowling Green, Ky., as its new technology partner for its official National Basketball Association (NBA) customization.
Spalding recently launched U-DESIGN, its interactive e-commerce experience, on its website. Shoppers can now customize a Spalding basketball with NBA team logos, throwback team logos and personal text.
InkSoft’s Design Studio allows end users to choose designs, text and layouts to customize a blank product, such as the leather official NBA game ball, according to the company.
“We’re seeing a rush of demand from consumers wanting a custom design experience, and InkSoft is the solution that delivers exactly that,” says JP Hunt, co-founder of InkSoft. “We are proud to partner with forward-thinking and industry-leading brands like Spalding.”
Customers can use the online designer and see in real time what their custom ball will look like before it is laser-engraved. All customized orders created through U-DESIGN will ship in about three business days. — D.S.
