Junk Food Clothing, Los Angeles, has increased its online sales after switching to online e-commerce platform, Nogin.
Junk Food moved to Nogin’s Commerce-as-a-Service (CaaS) platform in the fourth quarter of 2020, enabling it to deliver best-in-class e-commerce to its clientele, as well as increase sales, profits and conversion rates, and execute R&D upgrades in real-time, according to the company.
“We are on target to triple our Junk Food e-commerce business during our first year with Nogin,” says Bill Hutchison, CEO for Hybrid Apparel, parent company to Junk Food brand. “Along the way, we’ve seen cost-savings in third-party vendors needed to drive our revenue growth due to the external partnerships and relationships Nogin has in the space. The analytical data Nogin has shared with us has also allowed us to make informative and strategic decisions to capture revenue while also growing awareness for the Junk Food brand to a new set of customers we’re continuously bringing to our site.”
Under the agreement, Tustin, Calif.-based Nogin is handling all aspects of Junk Food’s e-commerce operations, ramping up the manufacturer’s online performance with its Intelligent Commerce software, AI-driven marketing capabilities and high-touch digital services, according to the company.
“We’re able to offer a turn-key solution for companies like Junk Food that combines all the elements they need to be more effective selling online,” says Geoffrey Van Haeren, president of Nogin. “Just as Amazon Web Services was revolutionary for on-demand cloud-hosting, the Nogin technology platform is a game-changer in e-commerce.” Other Nogin users include such major brands as Kenneth Cole, Honeywell, Hurley, Bebe, Lululemon, True Religion, Yeezy and Charming Charlie. Prior to partnering with Nogin, we had an in-house start-up digital business while only using an external digital marketing agency. The switch to Nogin has given us a best-of-class digital platform, allowing us the quickest solution to grow our digital footprint and capture more revenue faster.” — D.S.
