Perry Ellis Intl. Inc., Miami, has entered into an exclusive, long-term licensing agreement with Nicklaus Intl. Brand Management.
Under the agreement, Perry Ellis will design, develop, manufacture and distribute men’s and ladies sportswear, tailored clothing and accessories under the Jack Nicklaus brand and Golden Bear icon. The licensed territories include the United States, Canada and Mexico.
“We are thrilled to feature Jack Nicklaus in our global portfolio of lifestyle brands,” says Oscar Feldenkreis, president and COO of Perry Ellis Intl. “This partnership is evolving during a very exciting time in Perry Ellis Intl.’s golf history. As we take Jack’s legacy to the next level, I am confident that the rich heritage associated with his brand will resonate with a broad and loyal fan base across the globe.”
The addition of Jack Nicklaus represents a diversification strategy that enables Perry Ellis to leverage its resources and core competencies in product, marketing and operations to drive consistent growth and profitability, according to the company.
Nicknamed the “Golden Bear,” Jack Nicklaus is widely regarded as a sports icon and the greatest champion in the history of game of golf, winning a record total of 18 professional major-championship titles, 73 official PGA Tour victories and 120 total victories worldwide.
“I chose Perry Ellis Intl. for a number of reasons,” says Nicklaus. “They are a company with ideas that are fresh and innovative. I have always tried to be the best I can possibly be, whether it is in golf or business, and Perry Ellis has a like-minded commitment to excellence. This is an important step for my brand as we look to expand into a variety of lifestyle categories in a quality way.”
For more information, visit pery.com. — L.M.
