Primoprint, Charlotte, N.C., recently announced an official partnership with MaidPro Franchise.
The partnership impacts more than 220 franchises, including MaidPro, FlyFoe and Men in Kilts. MaidPro Franchising relies on Primoprint’s Business Automated Platform (BAP) to maintain the integrity of its corporate brand and marketing materials.
“It can be tough for franchisors to maintain their brand identity across locations, especially when there are so many facets to their marketing efforts,” says Xhenis Levack, CEO and co-founder of Primoprint. “We are proud to partner with MaidPro and to connect each small-business owner with the unique marketing materials they need.”
MaidPro began printing with Primoprint in 2016 and attributes the official partnership to Primoprint’s BAP creation in 2018, designed specifically so that franchisors can customize their branded marketing materials, according to the company. The BAP allows Primoprint to collaborate directly with corporate marketing teams, producing an integrated printing solution for franchisees to obtain branded print products, including business cards; door hangers; full-service EDDM; greeting cards; brochures; letterhead and envelopes; signage; NCR forms; and presentation folders.
“We pride ourselves on our creative branding, and Primoprint’s BAP enables us to seamlessly deploy marketing materials nationwide, to every location,” says Mark Kushinsky, CEO and co-founder of MaidPro. “The partnership with Primoprint is creating a unified, user-friendly experience for our busy, hard-working franchisees — and by extension, for our customers.” — D.S.
