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STAHLS’ Launches MAXX 250 Heat Press Line at Lower Price Point for Professional Decorators

Special-edition press honors America’s 250th anniversary while delivering made-in-USA performance for growing print shops and on-demand workflows.
Published: February 2, 2026

St. Clair Shores, MI — STAHLS’ has introduced the MAXX 250 heat press line, a special-edition release celebrating American craftsmanship in conjunction with the United States’ 250th anniversary. The new line is engineered to provide professional-grade performance at a newly reduced price, making reliable production equipment more accessible to decorators.

Designed for consistent temperature, dependable pressure, and long-lasting durability, MAXX 250 heat presses are built in the USA to support production environments, print-on-demand operations, and long-term shop growth.

“The MAXX 250 is designed for how decorators work today,” said Josh Ellsworth, chief financial officer of GroupeSTAHL. “Success starts with equipment they can trust, and the MAXX 250 provides accessible, American-made machinery that creates consistency between jobs, meets real customer demands, and offers the reliability businesses need to grow.”

Made in USA. Built to Last. Priced to Perform

The MAXX 250 series will be available throughout 2026 at reduced pricing intended to give decorators an alternative to low-cost imports while maintaining professional-grade standards. Backed by Hotronix engineering and American manufacturing, the line includes multiple platen sizes and a dedicated cap press option.

Available models include:

  • MAXX 16″ x 20″ — $899
    Everyday production workhorse
  • MAXX 15″ x 15″ — $799
    Ideal for startups or as an additional press
  • MAXX 11″ x 15″ — $699
    Compact footprint with professional output
  • MAXX Cap Press — $699
    Purpose-built for headwear decoration

Built for Print-On-Demand and Shop Growth

The MAXX 250 line is positioned as a low-barrier entry point for scalable print-on-demand production while remaining a dependable option for established shops seeking secondary presses or portable equipment for on-site printing. Designed for ease of use and consistent output, the presses support faster turnaround times and predictable results across order types.

Decorators can learn more about the MAXX 250 promotion at stahls.com/maxx-250.

Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series