St. Clair Shores, Michigan–STAHLS’, a global leader in heat printing technology and custom apparel decoration solutions, has appointed Thomas Heuer as its new director of sales for Europe, the Middle East and Africa, i.e., the EMEA region.
With more than 25 years of experience in textile printing, garment decoration and international sales, Heuer joins STAHLS’ at a key time in its history as the company continues to focus its efforts on growth outside the United States.
In his new role, Heuer will lead sales efforts across the EMEA region and work closely with Martin Borley, executive managing director for STAHLS’ UK & Europe, and Stephanie Schnur, managing director of STAHLS’ Europe.
STAHLS’ Focusing on Growth outside the United States
“We are delighted to welcome Thomas Heuer to STAHLS’ as our new director of sales for EMEA,” Borley said. “Thomas brings an impressive blend of experience, leadership and industry knowledge that will be crucial in driving our growth across the region. His strategic approach and customer-focused mindset align perfectly with our vision to expand and innovate within the garment decoration industry.”
“Thomas’s track record in building high-performing sales teams and driving innovation makes him the ideal choice to lead our sales strategy in EMEA,” said Carleen Gray, CEO of STAHLS’. “His leadership will help us bring more of our advanced decorating technologies to customers around the world.”
In his role as part of the STAHLS’ team, Heuer will support STAHLS’ sales efforts with respect to such heat-press custom apparel decorating solutions as UltraColor Pro hybrid transfers, UltraColor MAX DTF transfers, 3D Silicone Heat Transfers and the entire line of Hotronix heat presses.
“I’m honored to join STAHLS’ during such an exciting time,” said Thomas Heuer. “STAHLS’ stands for innovation, quality, and customer-first solutions. I look forward to helping grow our impact and support decorators across the region.”
For more on STAHLs” and the company’s entire line of custom apparel-decorating products and services, click here. For more on the company’s Hotronix custom apparel heat press division, click here. For more on the company’s custom direct-to-film (DTF) and heat-press transfer division, Transfer Express, click here.
