Transfer Express (TXP), a GroupeSTAHL company, has introduced its new “Break Up With Bad Transfers” campaign, offering apparel decorators a $100 product credit to try its custom heat transfer solutions.
The campaign is designed to connect with decorators who have experienced inconsistent application, poor durability or unreliable results from other suppliers an ongoing challenge in today’s fast-turn, on-demand production environment.
A Playful Campaign Built Around a Real Industry Pain Point
At the center of the campaign is a nostalgic, 1990s-inspired “Love Quiz,” which encourages decorators to evaluate their current transfer supplier and determine whether it’s time to make a change.
The campaign’s messaging leans into a relatable frustration for many decorators: not all transfers perform equally, and inconsistent results can impact both production efficiency and customer satisfaction.
“This campaign puts a spotlight on something decorators know all too well—not all transfers deliver the same results,” said Josh Ellsworth, chief revenue officer at GroupeSTAHL. “With this promotion, we’re giving decorators a fun, low-risk way to explore a better option and see the TXP difference for themselves.”
$100 Credit Offers Low-Risk Entry Point for Decorators
As part of the promotion, decorators who determine they are ready to “break up” with their current transfer supplier can submit their experience, along with photos or videos showing unsatisfactory results, to receive a $100 credit toward Transfer Express custom transfers.
The offer provides a low-risk way for decorators to test alternative transfer solutions without committing significant upfront resources, an appealing option for shops balancing cost control with production quality.
Supporting Better Results on Press
With decades of experience in heat printing, Transfer Express positions the campaign as part of its broader effort to help decorators achieve more consistent, professional results.
The company emphasizes:
- Reliable application performance
- Consistent transfer quality
- Fast turnaround times
- Educational resources for decorators
These factors remain critical as shops continue to manage shorter runs, faster deadlines and increasing customer expectations.
Availability
Decorators can participate in the campaign and submit their entries by clicking here.
