The University of North Carolina at Chapel Hill has selected HanesBrands Inc., Winston-Salem, N.C., as the university’s primary licensee for apparel products.
The new agreement covers UNC-branded men’s, women’s, youth, and infant/toddler apparel across all retail channels. UNC-Chapel Hill also will continue its partnership with Nike and the Jordan Brand as exclusive uniform suppliers for the university’s athletic teams, coaches and staff, as well as licensed fan apparel.
“Carolina’s Trademarks and Licensing office strives to deliver the highest quality, responsibly made products to our consumers, while generating revenue for student scholarships,” says Derek Lochbaum, director, UNC’s Trademarks and Licensing office. “We selected HanesBrands as a partner to help us accomplish these goals. HanesBrands and its family of apparel companies have shown a commitment to help us achieve our brand goals and support the academic mission of our university.”
Under the new partnership, HanesBrands also will support UNC-Chapel Hill in its effort to develop, grow, and market university-branded product through IMG College’s innovative, customized marketing programs that connect and engage Carolina’s consumers across the globe, according to the company. Additionally, the company will back UNC-Chapel Hill’s Three Zeros Environmental Initiative, which advances the campus’s environmental goals.
“We’re very pleased to be named the primary licensed-apparel partner for the University of North Carolina at Chapel Hill, and are ready to help our home-state university take its apparel program to the next level,” says John Fryer, president, sports apparel, at HanesBrands. “More than three decades of working with Carolina, not to mention the many passionate Tar Heel alumni among our ranks, gives us an edge on delivering the best possible apparel program for the school’s fans around the world. And, as an organization that operates with corporate responsibility at its core, we are looking forward to being an engaged partner in the school’s scholarship and environmental responsibility initiatives.” — D.S.
