Unifi Inc., Greensboro, N.C., recently announced that its REPREVE brand will return as a sponsor for the X Games Aspen, which will take place Jan. 23-26.
REPREVE will help make X Games Aspen turn more than 100,000 recycled plastic bottles into ESPN course signage and lanyards, as well as REPREVE-based merchandise, such as shirts and beanies. REPREVE also is launching a consumer-driven #TurnItGreen campaign that will focus on education and engagement around recycling and REPREVE.
A highlight of the event will take place Jan. 25, when REPREVE will help X Games Aspen turn the SuperPipe green during the Women’s SuperPipe Finals. Thousands of lime green REPREVE beanies will be distributed to fans, each made with six recycled plastic bottles.
“We are lining the SuperPipe with our iconic REPREVE green beanies during the Women’s SuperPipe Finals to raise recycling awareness,” says Roger Berrier, president and COO of Unifi Inc. “Our goal is to educate and create change through the #TurnItGreen campaign. Once consumers recognize that every bottle recycled can help turn everyday things greener, we believe they will realize the difference they can make and become more emotionally invested in recycling.”
Women’s SuperPipe professional athlete and two-time Olympian, Elena Hight, will return as brand ambassador for REPREVE. She will help drive awareness about recycling through collaborations with REPREVE and modern lifestyle apparel brand Volcom. This year, her competition jacket by Volcom will be made with REPREVE, using 50 recycled bottles. Hight also will be featured in a television ad showcasing the REPREVE brand on ESPN during X Games Aspen, as well as special on-air segments where she’ll discuss how REPREVE and ESPN will #TurnItGreen.
For more information, visit unifi.com or repreve.com. — L.M.
