Unifi Inc., Greensboro, N.C., recently announced that its REPREVE brand will sponsor the X Games Aspen, which will take place Jan. 24-27. As a first-time sponsor of the games, the company hopes to raise awareness about the significance of recycling plastic bottles and choosing REPREVE-based products. REPREVE is made from recycled materials, including post-consumer plastic bottles.
To help drive awareness, Elena Hight, a decorated X Games Women’s Snowboard SuperPipe medalist, has teamed up with the brand to help promote a greener lifestyle and importance of choosing products made with REPREVE.
“The X Games is an ideal event to showcase REPREVE, because the recycled fiber goes into many winter sports-related brands including Patagonia, The North Face and Polartec-based products,” says Roger Berrier, president and chief operating officer of Unifi. “Together with Elena Hight and the X Games, we have a special opportunity to educate consumers on the importance of recycling and the innovative products produced from recycled plastics, providing consumers a new way to lighten their impact on the environment.”
Additionally, through the REPREVE Facebook page, the brand is asking consumers to pledge to recycle 100,000 plastic bottles during the X Games. At the games, thousands of REPREVE beanies will be given away to encourage fans to wear recycled products.
For more information, visit repreve.com. — L.M.
