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Impressions

Latest Posts

Soffe Rethinks Women’s Fitness, Launches Rebrand

Soffe, Fayetteville, N.C., has launched a new marketing campaign and rebranding effort focused on the power of “we” in the young women’s fitness market. The new “Strength Is In Us”…

News March 12

Gildan Activewear to Acquire Comfort Colors

Gildan Activewear Inc., Montréal, recently signed a definitive agreement to acquire Comfort Colors for a total purchase price of about $100 million. Comfort Colors, a supplier of garment-dyed, undecorated basic…

News March 12

The Impressions Awards Go High Fashion

It’s always thrilling to see which designs take top honors in our annual Impressions Awards apparel decorating competition. And this year, we were all surprised when a high-fashion dress —…

News March 12
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series