Impressions

Impression 2026 Industry Impact awards call for entries

Now Accepting Entries: Impressions Magazine’s 2026 III Awards

In light of the increasing rate of change driving the world of custom apparel decoration, a few years ago we at Impressions magazine created something we call our Impressions Industry...

Shop Talk Rick Roth Digital Marketing Tools Panel for Decorated Apparel

Video: Shop Talk and The Best Digital Marketing Tools for Your Print Shop in 2025

Videos

Decorated apparel professional working holiday season

Custom Apparel Decorating: Prepping for Holiday Sales

Build Your Business

Multi-head commercial embroidery machine and caps

Cap Embroidery Fundamentals

Process and Technique

2026 Impressions Expo decorated apparel trade show, Long Beach, California

2026 Impressions Expo Long Beach Resource Page: The Latest on the Decorated Apparel Industry’s Leading Professional Trade Show

News

Latest Posts

STAHLS’ to Host New Puff HTV Free Webinar

STAHLS’, St. Clair Shores, Michigan, will be hosting a free webinar introducing its new CAD-CUT Puff heat transfer vinyl. Join Stahls’ Trend Expert Kelly Walters as she introduces CAD-CUT Puff,…

News January 13

How to Create a Business Plan for Your Decorated Apparel Shop

Building a business plan helps decorated apparel shops identify their most profitable customers, refine marketing strategy, and increase long-term profitability

Build Your Business January 13

Stahls' Hotronix heat press machine apparel decorating T-shirts hats

How to Choose the Right Heat Press for Apparel Decoration: Part 1

Find the best heat press for apparel decoration with tips on platen size, build quality, pressure control, and specialty options for T-shirts, hats, and more

Process and Technique January 12