London-based ASOS and its supplier, Fashion-Enter Ltd., have partnered with Kornit Digital, Rosh Ha’Ayin to implement the Kornit Presto.
Kornit Presto is the most advanced single-step solution for direct-to-fabric printing, enabling Fashion-Enter Ltd. to rapidly deliver test-and-repeat small product runs on behalf of ASOS, according to the company. These production capabilities will enable ASOS and Fashion-Enter Ltd. to imprint designs on multiple fabrics through a lower-impact production process.
“Adopting innovative new technologies like Kornit Presto is vital if we are to reduce the impact of fashion right across the supply chain, in line with the aims of our Fashion with Integrity programme,” says Simon Platts, responsible sourcing director at ASOS. “Streamlined print and workflow means we can explore the full potential of this innovative technology, further enhance our ability to react quickly to seasonal shifts in demand, and establish more efficient, lower-impact production processes.”
In Kornit’s pigment-based digital textile production capabilities and efficient workflow solutions, Fashion-Enter Ltd. sees an answer for brands serving the needs of today’s consumers, while reducing inventory waste and improving supply chain management and garment quality, according to the company.
“The future of fashion will be driven by e-commerce and a more conscientious consumer, one who demands unlimited means of self-expression and will shop only with brands that live up to their values,” says Chris Govier, KDEU managing director. “Kornit Digital is the technology partner for brands that want to meet those needs and work towards a more ethical textile industry through the adoption of digital, on-demand production, and we continue to invest in technologies, alliances, and education to achieve that goal.” — D.S.
