Specialty Graphic Imaging Association (SGIA), Fairfax, Va., returned to SOURCING at MAGIC, which was held Feb. 16-19 in Las Vegas, with the SGIA Innovation Zone. This exclusive area was designed to showcase the association as the go-to source for complete and unbiased...
There are many ways to decorate apparel, yet one — if not the main — issue always is the customer’s budget. Embroidery can get pretty expensive with digitizing and production, especially when you get into larger designs such as full-front and back placements....
Hotronix, Carmichaels, Pa., offers tips for decorating a wide range of footwear with its shoe platen and a heat press. Here are a few tips for maximizing your success when using a Hotronix shoe platen, according to the company: - Check to make sure the shoe platen is...
We all know that 40 weight is the embroiderer’s every day, go-to, general-purpose embroidery thread. But if you are looking to turn out designs that are unique, customized and considered beyond the norm, it’s important to know the other thread types that are at your...
Did you know that Instagram has more than 100 million users? That’s a lot of potential customers that you may not be speaking to about your products and services if you offer sublimated hard goods. Think square products that typically are small in size and are created...
Digital Art Solutions, Tempe, Ariz., has introduced the new Rhinestone Designer multi-decoration software for CorelDRAW. The central component to the third generation of the company’s multi-decoration system, this add-on software is a complete solution for rhinestone...
Every business needs new customers, and adding them is the most common way to achieve growth. However, it may not be the ideal method for doing so. Before we dig into why new customers are so expensive, let’s take a look at the four reasons why you need to add them in...
There’s an interesting push in special-effects printing for ladies’ and juniors’ apparel that is more subtle. It even starts to push the boundaries of what is commonly considered special effects. Apparel decorators with a good grasp of the basics in special-effects...
The secret is simple, really, according to Rich Santo. Success not only comes when you can creatively and efficiently deliver on promises to your customers, but also when can push the limits. Culture Studio, the Chicago-based company Santo founded in 2008, offers a...
Promotional fashion style leaders are keenly aware of several trends dominating new product development, particularly for women. These trends are centered on “providing an experience for our lady wearers in terms of technologically advanced fabrics that blend overall...
If you have ever printed an image from a computer, then you know that what comes out of the printer rarely matches what’s displayed on the screen. This can be one of the most frustrating aspects of digital printing — the problem is not limited to sublimation — and is...
LAT Apparel, Ball Ground, Ga., has released a new video covering two topics: its product offering for women and options for the perfect fit. The video, shown above, highlights the broad selection of women’s styles in the LAT Apparel brand and explains how fit...
