InkSoft, Albuquerque, N.M., suggests using a reciprocity strategy for online fund raising. Nonprofits and other organizations have long used free gifts as rewards or incentives to encourage donations. The idea is that giving something establishes an obligation on the...
alphabroder Canada, Richmond Hill, Ontario, has appointed Robert Plante as its new dedicated sales representative, covering Western Quebec. Plante is dedicated to selling the entire alphabroder Canada portfolio of products, while being responsible for building...
One of the most untapped technologies in the decorated apparel industry is the embroidery laser. Although it’s been available for 20 years, decorators only recently have begun to scratch the surface of all its possibilities. For shops that offer embroidery, it...
It’s all in the details when it comes to womenswear. Suppliers know a just-right hem, drape or seam can make all the difference — and many of them deliver with offerings that boast a range of styles focused on fashion and fit. With super-soft cotton, feminine details,...
M&R, Glen Ellyn, Ill., has donated a new i-Image STE II imaging and exposure system to Specialty Graphic Imaging Association’s (SGIA) Screen Printing Technical Foundation (SPTF) Lab. SPTF is the non-profit research and educational affiliate of SGIA, and it is...
If there is one sure-fire way to lose clients in this industry, it is to sell them finished garments that fade after five to 10 wash cycles. As straightforward as the textile screen-printing process is (or seems to be) the number of undercured prints I see on a...
As embroiderers, we experiment with all kinds of materials to create special effects. From 3-D embroidery foam to appliqué and Mylar-enhanced creations, we go all out to add glamour and interest to our embroidery. Here, taking it back to basics, you’ll learn...
In 2007 Gerald Cantalupo Jr., owner of New Jersey-based Breakthrough Custom Clothing, had a major breakthrough of his own. A college student at the time, he lost a sibling in a car accident. The resulting wake-up call that, “Hey, life is short,” was heard loud and...
Owning a heat press has never been more exciting than it is today due to the wide variety of heat-applied graphics available. From traditional team graphics to the most extreme special effects, today’s heat transfer decorators have adopted the name “heat printing” to...
Madeira USA, Laconia, N.H., recently announced that it will partner with Ryonet Corp., Vancouver, Wash., in a new membership program. Called Ryonet Plus Membership, the program provides Ryonet customers with savings that range from special product pricing to...
I would venture to guess that most shops in this industry have something in their facility or storage unit that is paid for but is not earning money. Sometimes this happens because of a higher-than-perceived learning curve, which left the buyer frustrated and...
They’re lighter, faster, more efficient and more technologically advanced. Clearly, the evolution of embroidery machines continues. And as the machines get increasingly impressive, suppliers deliver complementing supplies and accessories for every embroiderer’s wants...
