Soffe, Fayetteville, N.C., has launched a new marketing campaign and rebranding effort focused on the power of “we” in the young women’s fitness market. The new “Strength Is In Us” campaign was designed based on the results of a September 2014 poll of 1,000 young...
Gildan Activewear Inc., Montréal, recently signed a definitive agreement to acquire Comfort Colors for a total purchase price of about $100 million. Comfort Colors, a supplier of garment-dyed, undecorated basic T-shirts and sweat shirts for the North American...
It’s always thrilling to see which designs take top honors in our annual Impressions Awards apparel decorating competition. And this year, we were all surprised when a high-fashion dress — custom made for the competition — and its intricate embroidery work was...
About two years ago, I was browsing Facebook and looking at entertainer fan pages, which included musical groups, singers, songwriters, etc. I was stunned by how many fans some of these pages had. Some of the bigger names, like Lady Gaga, had more than 60 million...
PolyOne, Avon Lake, Ohio, recently announced the deployment of its first cloud-based solution for managing color and inventory in the textile screen-printing market. Wilflex IMS3.0 is a visual journey into the daily maneuvers of a highly functional ink room by...
(Editor’s Note: The recommendations in this article are solely from the perspective of apparel sublimation.) Sublimation continues to grow rapidly in today’s marketplace — and why wouldn’t it? The process is customization friendly; it can be applied to an array of...
From the day we started our textile screen-printing business in 2006, my father, Bob, and I knew an automatic press was in the cards. But as with everything else, we recognized that timing and planning were critical with respect to making the leap. Because we did our...
Azonprinter, Croatia, recently introduced RAZOR to its UV flatbed printer line. The new printer combines Azonprinter’s printing technology with a stronger, faster and more powerful LED curing system, according to the company. The long-lasting, energy-efficient UV LED...
Most retail apparel customers, can’t help being drawn to the sparkle of rhinestones. As bling becomes more prevalent, it continues to be more in demand. As an apparel decorator, you probably see bling in tasteful touches, as well as in excess. You may even be feeling...
One of the most important factors when it comes to designing for T-shirts is knowing exactly what the customer wants up front. Before you can even pick up a pencil or grab that pen and tablet, you already should have a good idea of what you want to design, as well as...
SanMar Corp., Issaquah, Wash., recently announced the addition of Bulwark, manufacturer of flame-resistant (FR) apparel, to its product line. SanMar now offers 12 Bulwark products, including shirts, coveralls, jackets and pants to outfit workers in...
Awards and trophy supplier Milestone Recognition, Buffalo, N.Y., has opened a new distribution hub. Located in Buffalo, N.Y., it will be the company’s new center for shipping its more than 800 recognition products, ranging from $2 medals to $700 award wall plaques....
