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[email protected]'s Latest Posts

More Than Luck

More Than Luck

If you ask Elaine Hayward to tell you the story about the man cave, she’s sure to smile. When she came up with the concept for her decorated apparel business, Absolutely Specialties Inc., she was looking for a way to balance her roles as a stay-at-home mom and (at...

Hitting the Right Target

Hitting the Right Target

Every business needs prospects. It doesn’t matter if it’s walk-ins, people responding to your print advertising, referrals from happy customers, or visitors to your website or Facebook page. Your business’ success depends on getting its message in front of a qualified...

Pushing Boundaries

Pushing Boundaries

The secret is simple, really, according to Rich Santo. Success not only comes when you can creatively and efficiently deliver on promises to your customers, but also when can push the limits. Culture Studio, the Chicago-based company Santo founded in 2008, offers a...

The Heat Is On

The Heat Is On

In the world of apparel decorating, there is nothing more popular or challenging than embellishing on performancewear. The category continues to grow and buyers are expanding their budgets to allow you more per-piece profit. The question really isn’t whether you will...

On The Move

On The Move

In the fast-paced performancewear market, consumers’ purchasing decisions are driven by comfort and high-tech details. With impressive technological features, breathable fabrications and athletic-chic finishes, this year’s selection gives customers the tools they need...

Putting Your Best Print Forward

Putting Your Best Print Forward

When trying to garner new sales for your apparel decoration business, it is important to have a complete portfolio of what you have done, can do and potentially could do.   One slight wrinkle to this is that what you think is your best print sample isn’t always...

Roland Announces Upcoming Workshops

In 2015, Roland, Irvine, Calif., is offering a complete schedule of comprehensive, two-day Born-to-Wrap workshops for vehicle wrap professionals, along with a variety of informative online webinars for owners and non-owners. Roland’s Born-to-Wrap workshops, led by the...

Let’s Get Digital

Let’s Get Digital

Speed and efficiency are the names of the digital game. Every year, this market segment offers exciting new state-of-the-art products and more cost-effective options, making it easier for businesses to update and expand their capabilities. From direct-to-garment...

Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series