With consumer spending on the decline, many companies are desperate to boost sales and see jumping on the “green” bandwagon as the perfect solution. Unfortunately, in the grand scheme of things, spending a little extra on green products may make customers feel better,...
It all started with some T-shirts – or the lack thereof. Ask Greg Szechenyi how he got started in the decorated apparel business, and the diehard musician will tell you he just needed some shirts to promote his band. When he couldn’t find any that jumped out at him,...
How would you like to bring in more money on every sale with very little additional cost to you? Does that sound like a pipe dream? Well, it’s not. Your existing customer base is a gold mine, as every client has multiple needs. However, if you are focused solely on...
Johnson Plastics, Minneapolis, will open a new Northeast branch office on Oct. 1. The new office will be located at 1 Selina Dr. in Albany, N.Y. This new distribution warehouse will enable Johnson Plastics to provide next-day UPS delivery to all of New...
Workhorse Products, Phoenix, is offering customers who purchase the Workhorse Sabre automatic screen printing press free access to a web portal designed to help better track and manage orders. Customers can access the web portal via the machine’s touchscreen control...
In a small embroidery shop setting, we don’t often recruit help when we need it; rather, we recruit help when we’re desperate for it. We keep thinking we’ll get caught up on our orders after completing the next job. When we finally get around to admitting that we need...
Team uniform decoration in the United States dates back to the mid-1800s when felt appliqué letters and logos were sewn onto baseball uniforms as a way to identify different teams. The home team typically wore white uniforms, while darker uniform colors were...
In my last article (“Screen Exposure in a New Light, Part 1 of 2”), which appeared in the March 2014 issue of Impressions, I discussed newly emerging LED technology for exposing screens. It is available for conventional film screen exposure units and...
Using Ink The Cause, a web store powered by InkSoft, Albuquerque, N.M., an Indianapolis customer created a shirt to give back to the community and raise money for the Fraternal Order of Police to help families of injured and fallen officers. The T-shirt was designed...
Bodek and Rhodes, Philadelphia, is offering a fall tool kit of holiday fashion marketing vehicles, premiering with the 100-page UltraClub fall catalog. The UltraClub catalog includes season-friendly jackets, wovens, fleece, tops, accessories and select...
The level of ease or difficulty in starting a business depends on how much work you do beforehand. If you take the proper steps and do things correctly, your business will thrive, and before long you will be moving to a new, bigger and better location. With so many...
Pacific Emblem Co., San Diego, recently introduced LaserCUT embroidered and rubber patches. Using embroidery machines and precision-cut molds, the company can mix mediums using felt, tackle twill and embroidery all on one finished patch. The company offers up to nine...
