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[email protected]'s Latest Posts

Passion Becomes Profit

Passion Becomes Profit

All it took was an overpriced T-shirt for Jefferson, Maine-based Amy Rau to discover her passion. When her uncle was diagnosed with lung cancer in 2011, Rau’s family wanted to show their support. Shirts that included the phrase “Cancer Sucks” seemed fitting enough....

Top it Off

Top it Off

Adding headwear offerings can bring good margins, as they make great add-ons for other orders. The varying price points for caps means there are styles designed for every client’s needs, from youth athletics, to corporate and fund-raising events. While the classic...

Creating a Sales Funnel

Creating a Sales Funnel

Last month, we talked about lead generation and the importance of specialization and creating a complete offer for potential customers. This month, let’s continue the conversation by discussing the process of developing a sales funnel. The term “funnel” references the...

Gametime Garb

Gametime Garb

The team sports arena remains one of the most profitable niches for apparel decorators. But the competition is fierce in this hot market, and customers are looking for the latest and greatest the industry has to offer. From modern twists on classic teamwear garments...

InkSoft Named to the 2014 Inc. 5000 List

Inc. magazine recently ranked InkSoft, Albuquerque, N.M., No. 179 on its 33rd annual Inc. 500|5000, an exclusive ranking of the nation’s fastest-growing private companies. 

 The list represents a comprehensive look at America’s independent entrepreneurs. Companies...

Ralph Lauren Tests High-Tech Polo at U.S. Open

Ralph Lauren Corp., New York, unveiled its high-performance, fashion-forward Polo Tech shirt on opening day of the U.S. Open, held in Flushing, N.Y. 

 The Polo Tech shirt merges biometrics into active lifestyle apparel, marking a revolution in advanced technology...

Stahls’ Hosting September Heat Printing Webinars

Stahls’, St. Clair Shores, Mich., is offering a series of live, how-to classes this month via Stahls’ TV. These webinars will be hosted by some of the industry’s leading experts. Attendees, whether seasoned veterans or just starting out, will gain in-depth knowledge...

BERNINA Introduces New bernette Sewing Machine

BERNINA Introduces New bernette Sewing Machine

BERNINA of America, Aurora, Ill., recently introduced the bernette Chicago 5 sewing machine. The Chicago 5 offers a selection of functions and features that are easy to use and affordably priced ($699), according to the company. The machine features 212 stitch...

Impressions Awards Deadline Extended!

Impressions Awards Deadline Extended!

The deadline for entering the 2014 Impressions Awards has been extended, and apparel decorators now have until Aug. 29, 2014 to enter their work to be displayed and judged in the industry’s most prestigious competition. Decorators of all sizes and experience levels...

Xennia Appoints New Managing Director

Xennia, Letchworth, U.K., has appointed John Anderson as its new managing director. Anderson has extensive experience in managing businesses through international sales growth, and has previously led companies that include New Stores Europe, Kessler International, 600...

Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series