InkSoft, Albuquerque, N.M., recently announced the addition of Mary Stanislao to its technical support team. A graduate of Columbia College in Chicago, Stanislao began her career as a customer support representative for an ink manufacturing company before...
You probably have seen a variety of shirts with designs that include incredible detail, vibrant colors and beautiful, bright prints. They make you do a double-take and wonder, “How did they do that?” Unless you are a master screen printer with years of production and...
I recently led a seminar in which I asked the audience a couple of questions about spam email. In the interest of full disclosure, I already knew the answers, but my motivation was to get attendees to think. The first question was, “How many of you got at least one...
Color editing and stylizing can be a bear of a chore to handle, consuming lots of time to achieve a customer’s desired look on a sublimation-friendly product. Dye sublimation allows you to achieve a wide gamut of colors for photographic and personalized products. But...
Modern sublimation technology has made it easy to enter the world of digital apparel decorating. New advances in sublimation printing systems have yielded high-definition (HD) printing quality, a wider range of stunning colors, faster printing speeds and simplified...
As most embroiderers inevitably discover, some customers expect you to take a symbol they have chosen, add lettering and create a logo. This leads to a certain amount of freedom to choose the ideal font. However, most customers present logos designed by someone with...
Image Armor, New Philadelphia, Ohio, recently announced that its entire line of pretreatments and E-Series direct-to-garment inks are Consumer Product Safety Improvement Act (CPSIA) tested and compliant. The CPSIA tests ensure there are no harmful levels of lead,...
Promotional Products Association International (PPAI), Irving, Texas, will recognize two legislators, Reps. Steve Chabot and Greg Walden, at its seventh-annual PPAI Legislative Education and Action Day (L.E.A.D.), to be held May 25-26 in Washington, D.C. “The...
Match Grade Apparel, Long Beach, Calif., has launched a line of American-made apparel with sales benefiting the military. Founded by veteran Alec Reisberg, Match Grade currently offers three military-themed T-shirt designs for men and women in a variety of colors....
DecoNetwork, Sydney, Australia, has appointed former chairman and commercial manager Neil Pentland as its new CEO. Pentland replaced incumbent CEO Martin Kristiaman on March 6. Kristiaman, who had been the company’s CEO since January 2012, continues to serve and...
Promotional Products Association Intl. (PPAI), Irving, Texas, and technology provider SAGE, Addison, Texas, recently launched the Power of Two alliance. The partnership will give distributors the opportunity to receive the combined benefits of a PPAI membership and a...
What is a more effective discounting strategy: 15% off or two for $15? If you picked the latter you are correct. Quantity discounts are incentives offered to buyers that decrease cost per unit of goods when more products are purchased. Research...
