The most important element of a successful business is often the one most neglected. Regardless of the type of business you are in, the idea is to move product — and your sales will only be as strong as your sales team. Building a good sales team can make the...
Successful business owners know the importance of adapting their products to stay competitive in an ever-changing market. If you are in the apparel or decal industry, adding rhinestones is an attractive, simple and cost-effective option to expand your current...
Spring is the perfect time of year to refresh your shop (e-commerce or bricks-and-mortar), attracting current or potential customers. Sublimatable products are a great way to freshen up the appearance of your merchandise and provide more options. Whether you put...
Fruit of the Loom, Bowling Green, Ky., recently announced that its “Fruit Guys” will be attending the Imprinted Sportswear Shows (ISS) event in Atlantic City, to be held March 17-19. The “bunch” will meet and greet attendees during the three-day show at the Atlantic...
Nazdar Ink Technologies, Shawnee, Kan., recently introduced its new 130 Series and 183 Series digital solvent inks, offering alternatives to OEM inks. Both series are compatible with OEM inks, allowing users to switch one color at a time, saving time and money,...
Transfer Express, Mentor, Ohio, has launched a new customer loyalty program. Under the new program, for every $250 purchased, a $5 credit is added to the client’s account and must be used within 30 days. Purchases included in the program include any of the company’s...
InkSoft, Albuquerque, N.M., offers tips on how to create an effective promotional video. A well-made video legitimizes your business, giving it a polished and professional presence, according to the company. In the past, creating a video involved lots of equipment, a...
Hirsch Intl., Hauppauge, N.Y., is offering the Tajima PAX, a specialty embroidery machine designed for leather decoration. The PAX machine combines cutting, drilling and embellishing into a single process, simplifying and streamlining production, while providing...
Fruit of the Loom, Bowling Green, Ky., recently received two awards from Walmart that recognize the company’s partnership with the retailer. Walmart Apparel presented Fruit of the Loom with the Omni Channel Supplier of the Year award, and Walmart Mexico named Fruit of...
Transfer Express, Mentor, Ohio, will present a free March 10 webinar called “Heat Transfer Placement and Position.” Attendees will learn the proper placement for full-front and heart prints, how to position sleeve and leg prints, and the tools that can help with...
Nazdar SourceOne, Shawnee, Kan., recently announced that Ashley Barnes has joined its inside sales team as inside sales representative. In this role, Barnes will implement inside sales strategies and campaigns designed to increase the sale of products and services to...
Transfer Express, Mentor, Ohio, has released a new video called “Decorating Ideas with Stretch Litho Transfers.” The video, shown above, demonstrates the type of heat-applied designs that can be created with new Stretch Litho transfers. Showcasing full-color designs...
