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Digitizing the Details

Digitizing the Details

Of all the positive business decisions you make daily, mastering the ability to provide amazing detail, infinitesimal lettering and artistic shading should be among them. Whether you do your own digitizing or outsource it, you must know how thinner-weight threads are...

Do Sweat the Small Stuff

Do Sweat the Small Stuff

If you are baking a cake and forget to add the eggs, you won’t get the desired results. The same goes for your embroidered orders. Forgetting just one thing could result in the loss of a good customer. Taking an order properly is the first of many tasks that should be...

InkSoft Offers Braintree Payment Processor

InkSoft, Albuquerque, N.M., recently announced the availability of Braintree as a payment processing option for its users. Braintree, a PayPal company, offers payment processing with no minimums or monthly fees, no transaction fees on the first $50,000 in gross...

Stahls’ Names Vice President of Sales

Steve Bobowski has joined Stahls’, St. Clair Shores, Mich., as vice president of sales. In his new role, Bobowski will oversee the overall sales efforts of GroupeSTAHL. His responsibilities include developing and implementing sales strategies and training staff to...

Market Watch: B2C vs B2B

Market Watch: B2C vs B2B

What a great time to be in the decorated industry. Consumer confidence is up, print and embroidery technology has made more custom “one-offs” possible and new website technology is readily available to the masses, regardless of budget. One would think the B2C market...

Inside the Embroidery Evolution

Inside the Embroidery Evolution

I recently celebrated 25 years of being in the embroidery industry. I remember my first days as a technician at a machine distributor. It was January 1991 and someone requested a paper tape of a particular design. I remember thinking, “Paper tape became obsolete 20...

Essent Contributes to Non-Profit Organizations

Essent Corp., Easton, Pa., recently made contributions to two promotional products non-profit organizations. The technology solutions provider donated $1,500 to education and mentorship organization PromoKitchen. Essent also provided $1,000 to the Promotional Products...

Stahls’ TV Offers February Classes

Stahls’ TV, St. Clair Shores, Mich., has released its February 2016 class schedule. Upcoming classes include: Stahls’ TV Morning Show Every Monday 11 a.m.-11:45 a.m. EST This weekly show covers the latest apparel and promotional products industry buzz. Heat Press...

Epson Launches New SureColor Printers

Epson, Long Beach, Calif., recently announced two new graphics solutions targeting screen printers: the 17-inch SureColor P800 Screen Print Edition and the 24-inch SureColor T3270 Screen Print Edition. Building on technology featured in the current Epson SureColor...

Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series