If you are baking a cake and forget to add the eggs, you won’t get the desired results. The same goes for your embroidered orders. Forgetting just one thing could result in the loss of a good customer. Taking an order properly is the first of many tasks that should be...
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Market Watch: B2C vs B2B
What a great time to be in the decorated industry. Consumer confidence is up, print and embroidery technology has made more custom “one-offs” possible and new website technology is readily available to the masses, regardless of budget. One would think the B2C market...
Inside the Embroidery Evolution
I recently celebrated 25 years of being in the embroidery industry. I remember my first days as a technician at a machine distributor. It was January 1991 and someone requested a paper tape of a particular design. I remember thinking, “Paper tape became obsolete 20...
Stahls’ Names Vice President of Sales
Steve Bobowski has joined Stahls’, St. Clair Shores, Mich., as vice president of sales. In his new role, Bobowski will oversee the overall sales efforts of GroupeSTAHL. His responsibilities include developing and implementing sales strategies and training staff to...
InkSoft Offers Braintree Payment Processor
InkSoft, Albuquerque, N.M., recently announced the availability of Braintree as a payment processing option for its users. Braintree, a PayPal company, offers payment processing with no minimums or monthly fees, no transaction fees on the first $50,000 in gross...
Digitizing the Details
Of all the positive business decisions you make daily, mastering the ability to provide amazing detail, infinitesimal lettering and artistic shading should be among them. Whether you do your own digitizing or outsource it, you must know how thinner-weight threads are...
Essent Contributes to Non-Profit Organizations
Essent Corp., Easton, Pa., recently made contributions to two promotional products non-profit organizations. The technology solutions provider donated $1,500 to education and mentorship organization PromoKitchen. Essent also provided $1,000 to the Promotional Products...
Coastal Business Supplies Offers Arch Text How-To Video
Coastal Business Supplies, Maryland Heights, Mo., has released a new video tutorial on how to arch text using Silhouette Studio software. The video, shown above, demonstrates the steps for creating an arch and adding text to conform to the shape line using software...
Epson Launches New SureColor Printers
Epson, Long Beach, Calif., recently announced two new graphics solutions targeting screen printers: the 17-inch SureColor P800 Screen Print Edition and the 24-inch SureColor T3270 Screen Print Edition. Building on technology featured in the current Epson SureColor...
Stahls’ TV Offers February Classes
Stahls’ TV, St. Clair Shores, Mich., has released its February 2016 class schedule. Upcoming classes include: Stahls’ TV Morning Show Every Monday 11 a.m.-11:45 a.m. EST This weekly show covers the latest apparel and promotional products industry buzz. Heat Press...
What Apparel Decorators See When They Go to a Mall
I’ve done it. You’ve done it too. You are sitting there waiting for your spouse, mind wandering and bored, when someone walks by wearing a T-shirt. Your first thought to yourself is “Geez, who printed that? Look how off-center it is!” Once you start, you just can’t...
Process Engineering
When Michael Rothermund got laid off from his fourth job in the engineering industry, he knew it was time for a change — and all signs pointed to the T-shirt business. Having graduated college in 2001 with a computer science degree, he began his career as a software...









