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[email protected]'s Latest Posts

CTS Technology Pushes Forward

CTS Technology Pushes Forward

Computer-to-screen (CTS) imaging dramatically is changing the way we make screens for screen printing, similar to how photo emulsions changed the process years ago. Prior to the introduction of photo emulsions, stencils for screen making were hand cut to allow ink to...

Moving Up to a Multihead

Moving Up to a Multihead

All habits — both good and bad —become magnified  when expanding from operating singlehead embroidery equipment to a multihead configuration. Suddenly time, space and materials are more precious, making everything from work orders and shop layout subject to...

Protect Your Rep

Protect Your Rep

We live in a digital world, daily interacting both personally and professionally. Sooner or later, someone will say something about you or your business that isn’t flattering. Someone may even post something so bizarre that you must actively defend your reputation....

Wearable (Bankable) Art

Wearable (Bankable) Art

Regardless of whether a T-shirt is destined for a retail rack or created for a one-time event, the quality of the garment’s design can impact sales. “Wow! I need that!” is the reaction you want when anyone sees the shirt for the first time. A well-designed graphic...

The Online Fast Lane

The Online Fast Lane

Speed is a key factor in online sales success. The longer it takes to respond to a customer’s request or needs, the more likely he is to look elsewhere. The immediacy of digital communication has taken customer expectations regarding feedback and turnaround time to a...

On Deck: Outerwear

On Deck: Outerwear

When there’s a biting winter wind blowing, lighter apparel simply doesn’t compare to outerwear. Whether it’s a thick down jacket or a light windbreaker, the right choice can keep your customers cozy. Throw in some style and they’ll be lining up to buy. The following...

Business Tip: Factor Opportunity Costs Into ROI

When figuring return on investment, don’t neglect to factor in “opportunity costs.” You can’t do two things at once; consider opportunities and potential profits of every decorating service you offer and determine which technology has the greater potential return....

Subbing It Out

Subbing It Out

One of the good “problems” associated with a screen-printing shop’s growth is reaching the point where it can no longer handle the current production load. At this crossroads, you have one of two options. First, you can explore expanding your facility with another...

Mutoh America Announces New Promotions

Mutoh America Inc., Phoenix, recently announced its newest promotions in the sales and marketing departments. David Conrad has been promoted to director of sales and marketing. Working under the guidance of Vice President and General Manager Brian Phipps, Conrad will...

The Wild Side Offers New Football Transfer Designs

The Wild Side Offers New Football Transfer Designs

The Wild Side, San Fernando, Calif., has added dozens of new football designs to its website. Available designs include “Eat. Sleep. Football,” “Keep Calm and Tailgate On,” and “Football Property of the Athletic Department.” Designs for women include “Tackle Breast...

Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series