A love for aviation took Rocky Smith on a lifelong journey from pilot to apparel decorating specialist. Smith, who earned his private pilot’s license in 2001, has had a lifelong love of airplanes—World War II planes especially. Unfortunately, the week Smith was...
Dustin Shrader
Dustin Shrader's Latest Posts
Deep Dive into Effectiveness
When it comes to your shop, what are you most effective at doing? Here’s what I mean. Let’s say you place two social media marketing posts on Instagram to boost sales. One of them gets several hundred likes and dozens of comments. The second one translates into over...
Staying Ahead of the Game
Today’s athletic teamwear is a fusion of fashion and function. Comfort reigned supreme at the height of the pandemic, and there are carryovers from that lifestyle for today’s brands. People are, of course, also demanding performance out of their athleticwear,...
BELLA+CANVAS Expands Distribution Operation
BELLA+CANVAS, Los Angeles, has opened two new, larger distribution facilities, expanding its footprint to better serve its community of customers and creators across the industry. These new facilities—located in Las Vegas, Nevada, and North East, Maryland— will help...
Citadel Brands Announces New CEO
Citadel Brands, Kingstree, South Carolina, has appointed Michael R. Hoffman as its new chief executive officer. Hoffman holds 30 years of industry experience, serving in senior leadership positions at several renowned organizations including, Fruit of the Loom and...
Next Level Apparel Expands Globally
Next Level Apparel (NLA), Los Angeles, recently announced the acquisition of Germany-based Stedman GmbH, a designer, manufacturer and supplier of premium casual and sportswear blank apparel for the printwear industry. “The team at Stedman is excited to join ranks with...
Online Design Studios Implements T-Shirt Design Platform
In a new educational video “Why Your Shop Needs a Design Studio” Online Design Studios breaks down its Shirt Designs Online platform by providing a real-world scenario detailing the process of a customer visiting your website with a shirt-design idea. Shirt Designs...
SanMar Announces Vice President of Logistics
SanMar Corp., Issaquah, Washington, has announced John Janson as Vice President, Global Logistics. The move marks a notable investment in the company’s leadership of its global and domestic supply network. Janson, a longtime SanMar leader who elevated the company’s...
Stealth Success
Rich Khun is a man of many talents. He began his career in 2004 as a graphic designer, creating among other things, CD covers, nightclub flyers and billboard designs. At one point, he even added videography to his repertoire. A decade later, Khun started a clothing...
Decorating Methods Up Top
My career started in the imprinted sportswear industry selling both screen-print and heat-transfer equipment for embellishing caps. My job included testing various methods for decorating headwear. Little did I know that 38 years later I would still be involved in...
On-Demand Apparel Decorating and Green
The “Busy Season.” Depending on what you’re producing, or for whom, that phrase likely conjures up a specific time of year. Producing and decorating licensed gear for schools means the “busy season” could be late summer—stocking shelves and fulfilling rush orders to...
Finding the Right Heat Press: Part 2
In Part 1 of our three-part series on heat presses, we looked at the basic design types and features decorators want to keep in mind when considering a new press. Building on this foundation, Part 2 will look at some of the more specialized heat press types available...