InkSoft, Tempe, Ariz., now offers a free social media referral marketing kit. In a recent InkSoft blog sponsored by S&S Activewear entitled “Unlock The Strategy: Social Media Referral Marketing,” social media marketing is explained as a technique that uses...
Condé Systems, Mobile, Ala., has announced its 2021 Virtual Open House will take place July 8-10. The second year as a virtual event, the 2021 open house has been expanded to two days to include even more live and recorded educational classes, product demonstrations,...
After more than a year away, the Impressions team is thrilled to announce the return of the annual Impressions Awards competition. Although 2020 delivered unexpected challenges due to the COVID-19 pandemic, 2021 has been filled with hope and anticipation as we return...
Roland DGA, Irvine, Calif., has launched the new Roland DG Connect app. The new app allows users to gain a detailed understanding of their overall print operations and access essential data for keeping their devices running with optimum performance, according to the...
Lane Seven, Los Angeles, announced the launch of its new Urban Collection, a collection of premium cotton blanks. The new collection consists of three unisex styles: the Urban Hoodie, the Urban Sweatpants, and the Urban Heavyweight Tee. The cuts are fashion-forward,...
InkSoft, Tempe, Ariz., is now offering a free virtual sampling marketing kit. The marketing kit includes templates for sending out emails, creating social media posts and writing engaging website copy to generate awareness and bring in sales. InkSoft recently...
The On Design: Road Trip feature about Route 66 in the Impressions March issue reminded me of my screen-printing experiences in Albuquerque, N.M., many years ago. I worked for six months at a shop less than a quarter mile from the route. I didn’t make much money—the...
Hirsch Solutions, Huntersville, N.C., will be hosting its Hirsch Studio Open House located in Charlotte, N.C., May 5-7. The three-day, direct-to-garment (DTG) event will feature digital print specialists offering guidance on artwork, techniques and samples. Attendees...
This month’s tongue-wagging design, “What Up Dog,” is courtesy of New Jersey-based Breakthrough Custom Clothing. Founded by Gerald Cantalupo Jr. in 2007, the company was built around a heat press, plastisol transfers and vinyl. “After we discovered [direct-to-garment...
Designing graphics for headwear requires a specific expertise. A full-front graphic that looks good on a T-shirt will not necessarily work on a hat. A good headwear design is simple and readable from a short distance. Oftentimes, when trying to convert a corporate...
Apparel decorators are preparing for a big surge in local team sports in 2021 as the nation rebounds from the COVID-19 pandemic. Therefore, now is the time to gear up for athletic-numbering season in your local market. The anticipated increase in demand for everything...
One of the top complaints I have heard in my career is that textile inks, whites in particular, are not opaque enough. Whenever I receive a “complaint,” I try to ascertain which product was used and the steps they took to print it. Better yet, I ask for them to send...
