Beaver Paper Group, Atlanta, a member of Koehler Paper, is officially launching a new brand identity and enhanced website. "With all our progressive changes and updates, it was time for our branding to evolve as well,” says Tobias Sternbeck, CEO of Beaver Paper Group....
Dustin Shrader
Dustin Shrader's Latest Posts
Double Challenge: Preventing Dye Migration and Shrinkage
Manufacturers of athletic wear and accessories have an ever-widening variety of fabrics to choose from. Just as consumers demand more colorful, more durable materials, fabrics have evolved to meet those demands. However, with the newer synthetic fabrics, screen...
How To Create A Social Media Content Calendar
Last month, I explained all the reasons why you should use a monthly calendar to plan and publish to social media. This month, I begin to outline a strategy and tips on how to do it. Your social media calendar can be created on a daily, weekly, monthly or even yearly...
6 Ways to Create a Solid Business Plan for 2021
A good business plan serves as a critical roadmap to your destination of having a successful 2021. “Start focusing on getting the first quarter of 2021 right,” says business coach Marshall Atkinson, owner of Atkinson Consulting. “We need to head into this next year...
Royal Apparel Releases Official 2021 Fashion Catalog
Royal Apparel, Hauppauge, N.Y., recently released its official 2021 fashion catalog. For the first time, the company’s catalog is entirely digital. The 87-page digital book focuses on showcasing the best, newest and future styles, according to the company. It also...
OKI Data Reinforces Position with New OEM Partnership
OKI Data Corp., Irving, Texas, recently announced a direct OEM partnership that will continue sales and support of OKI Digital Transfer printers and consumables for North, Central and South American markets. The OKI Pro9541WT and Pro8432WT printers will be relaunched...
Emerald Acquires PlumRiver LLC
Emerald Holding Inc., New York, announced that it has completed the acquisition of PlumRiver LLC, State College, Pa. PlumRiver is an international provider of software-as-a-service technology through its Elastic Suite solution. The platform streamlines the wholesale...
Shaw PPC Design Adds Durst P5 350 to Lineup
Shaw PPC Design, Michigan, announced the addition of the Durst P5 350 to bolster its graphic print offering. The Durst P5 350 is an all-in-one hybrid large format UV LED inkjet press that prints both rigid and roll materials up to 138-inches wide all with 1200 dpi...
Pantone Names 2021 Color of the Year
Pantone LLC, an X-Rite company, has named PANTONE 17-5104, “Ultimate Gray,” and PANTONE 13-0647, “Illuminating,” as the Pantone Color of the Year selections for 2021. Ultimate Gray and Illuminating, are two independent colors that highlight how different elements come...
Penn Emblem Partners with James Emmett & Company
Penn Emblem Co., Philadelphia, recently announced a new partnership with James Emmett & Company. James Emmett & Company is a team of disability consultants supporting companies in launching relationships with local disability employment vendors and helping...
Digital Art Solutions Offers Free January Classes
Digital Art Solutions, Tempe, Ariz., is offering free classes in January as part of its free weekly Graphics Academy series. Introduction to Graphics for Apparel Decoration and Personalization Jan. 4 This class identifies the tools and explores the process of...
Charles River Apparel Appoints New Chief Marketing Officer
Charles River Apparel, Sharon, Mass., recently announced Wayne Best has joined the company as its new chief marketing officer (CMO) and a key member of its senior leadership team. In this newly created position, Best will oversee all marketing functions. With the new...