American & Efird (A&E), Mount Holly, N.C. recently released ECO100, a new line of 100% recycled, industrial sewing threads. This product line’s launch is driven by the company’s commitment to sustainability and a surge of sustainable-product pledges and...
Industry trade shows can be an effective way to gain exposure for your work. Not only are these events ripe with potential clients and collaborators, they create an opportunity for face-to-face interaction, genuine connections and future sales. To make the most of...
Delta Apparel Inc., Greenville, S.C., announced its Salt Life brand has opened its newest brick-and-mortar retail location in Orlando, Fla. Located at the Florida Mall, it is the brand’s seventh overall location and fourth in Florida. “We love the new Orlando...
HanesBrands, Winston-Salem, N.C., announced it will donate more than 225,000 pairs of underwear to assist Hurricane Dorian victims in the Bahamas and coastal North Carolina. Partnering with the nonprofit charity Delivering Good, Hanes will help to distribute essential...
“You don’t get paid for what is in the shirt but rather what is on the shirt” is one of the mantras I often repeat to my screen-printing customers. What do I mean by that? Don’t lose sight of the main objective, which is to make money and keep customers satisfied....
The decorated apparel industry lost one of the most brilliant screen-printing minds in the world yesterday. Joe Clarke passed away peacefully at home surrounded by family and his wife, Colleen Cathcart Lynch, by his side. Joe was president and owner of Clarke Product...
Royal Apparel, Hauppauge, N.Y., is launching new business-to-business (B2B) and business-to-consumer (B2C) websites with an enterprise resource planning (ERP) system. Key enhancements have been added to the user experience, including increased website speed, improved...
Stahls’, Sterling Heights, Mich., is offering two Workshop Wednesday classes, “Artwork 101 and 201,” to be held Nov. 20. The classes will teach attendees how to increase sales by offering eye-catching designs and tips and tricks for creating mockups to help sell them....
ColDesi Inc., Tampa, Fla., recently announced the release of its new PTM automatic pretreatment machine for direct-to-garment (DTG) printing. The new machine allows custom T-shirt printers to prepare blank shirts faster and with less hassle than traditional spray...
Penn Emblem Co., Philadelphia, recently named Tyler Joseph as its new digital marketing manager. Joseph joined the company in 2017 as a logistics coordinator, a position in which he implemented a key program to ensure UPS’s Service Level Agreement to Penn Emblem. This...
The results of attracting customers through direct mail can’t be denied, according to Deborah Haskel with IWCO Direct. Direct mail marketing facts 9% response rate for direct mail sent to homes in 2018 23% ROI compared to 16% for online display advertising 81% of...
Transfer Express, Mentor, Ohio, recently released its free e-book: “Shirt Tag Label Guide.” The reference guide covers the necessary steps from ripping out the manufacturer’s tag to creating a label and applying it to the shirt. It also provides information on...
