Laura Brauer

Laura Brauer's Latest Posts

DTG Printing for Branding

DTG Printing for Branding

A fun project you can tackle with your DTG is to brand your own line of shirts. Removing the existing label and printing your own custom logo or your customer’s logo in its place can give shirts that special touch. First, you will need to create a “riser” platen to...

The Facets of Fleecewear Embroidery

The Facets of Fleecewear Embroidery

Has athleisure taken over as the new fleecewear when it comes to challenging embroidery? Probably so, since most of the questions we get from embroiderers revolve around the difficulties of dealing with the slinky, stretchy, slippery stuff. But there was a time when...

Earn Your Stripes

Earn Your Stripes

Stripes. Are. Back. That's right. The design trend made its presence known during the spring 2017 season and shows no sign of fading. This isn’t shocking news. Stripes are perennials of the fashion world — they never really go out of style. Why should they? Stripes...

On Target Embroidery

On Target Embroidery

Instead of using the conventional methods of alignment and placement — like eyeing design placement and hoping for the best, or using a paper printout — you can use embroidery itself to ensure accurate garment placement. Most digitizing software applications offer an...

Perforate Athleticwear Properly

Perforate Athleticwear Properly

Performancewear isn’t a fad. In fact, the term “athleisure” — where work clothes meet workout attire — is seen on printed signs in retail stores, guiding buyers to the comfortable, drapey, clothing that has gained so much popularity recently. The fabrics used in...

Walking a New Path

Walking a New Path

Editor’s Note: While this article discusses the benefits and advantages of using water-based inks, it is not meant to discredit the viability of other ink types. As always, Impressions encourages you to research all ink types to make the best decision for your...

Are Six Heads Better Than One?

Are Six Heads Better Than One?

There recently has been a virtual explosion of personalization, including monograms, in many decorating disciplines. From heat-applied vinyl initials on rain boots to custom sterling silver monogrammed jewelry, social media has helped fuel the demand for...

Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series