It’s natural to become dependent on software when your job requires daily use of it. This level of reliance can make the thought of upgrading your software scary if you don’t consider the different parts of the process. When upgrading, consider performance,...
Lauren Volker
Lauren Volker's Latest Posts
Opening New Avenues
Sara Weihmann can easily explain the mission of Portland, Oregon-based New Avenues for Youth, citing how it provides skills and support services to assist local youth in exiting street life. As the organization’s enterprise director, she has no difficulty discussing...
Considering Contract Printing?
When compared to custom screen printing, contract printing has its own set of advantages and challenges, from business and production standpoints. Knowing them before taking the plunge into this kind of work will help ensure it’s a sound decision. Whether you’re...
Pumping Up Performancewear Profits
With prominent athletic-focused brands leading the charge, performancewear has experienced dramatic growth in the past decade. More wholesale brands have added performance-focused lines to their offerings, creating endless options for customers — from unique, high-end...
Heat-Transfer Basics
Today’s apparel decorators are faced with more challenges than ever when applying heat transfers because of the wide variety of fabrics used in garment construction. Decorators are experiencing the frustration of heat printing on new synthetic fabrics that are being...
The Future of Flip-Flop Printing
Digital printing methods offer endless opportunities to create unique decorated items. A few miles outside of New York City, the team at Tidal New York is churning out the future of flip-flops using a not-your-typical printing process. This proprietary print method...
The Wide World of Sublimation
As an industry professional, are you tired of dealing with dye migration, trying to find the correct additives or other headaches related to decorating polyester? You may think the solution is as simple as buying a sublimation printer and the required accessories to...
Training for DTG Printing
It’s easy to go to a trade show and watch the professionals use their equipment to make spectacular products. As a buyer, you probably ask a few questions when considering whether to make a purchase: Is the equipment reliable? Is it cost effective? Will it accomplish...
How to Prevent Ghost Images
October is here and there is nothing like a good ghost story to make your hair stand on end. The ghosts in our story aren’t souls of the dearly departed, but they will haunt you nonetheless. Say you printed an order of shirts, boxed them and sent them on their way....
Marketing Your Embroidery Business
When starting a new business or trying to expand an existing business, you need a good marketing plan. If you’re budget doesn’t have room for a big advertising campaign, it’s time to get creative and dig deep into your bag of tricks, and get ready for a surge in...
Impressions Awards 2017 Winners Announced
The results for the 2017 Impressions Awards are in! For months, decorators of all sizes and experience levels submitted their entries for the 39th annual Impressions Awards, the industry’s most prestigious apparel decorating contest. The 2017 competition was judged...
Design Manipulation for Embroidery
Whether you are a mom-and-pop shop or run a large company, you ask the same question: What can I do to make each design look its best? Most designs are not created with embroidery in mind, with details like small type and outlines making for challenging work. Here are...