Impressions
How Gen Z Discovers and Buys Apparel: Social Media, Influencers and the New Path to Purchase
Gen Z apparel shoppers discover brands through social feeds and trusted creators. Winning their business means showing up authentically on those platforms
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Excuses Apparel Decorators Make
I’ve worked in the decorated apparel industry for about two-and-a-half decades. During that time, I’ve met hundreds — maybe thousands — of industry professionals at trade shows, meet-ups, in their…
Build Your Business September 8
The Music Man
It all started with some T-shirts – or the lack thereof. Ask Greg Szechenyi how he got started in the decorated apparel business, and the diehard musician will tell you…
Build Your Business September 8
How Green is Your Green?
With consumer spending on the decline, many companies are desperate to boost sales and see jumping on the “green” bandwagon as the perfect solution. Unfortunately, in the grand scheme of…
Trends September 8
Process & Technique
