Impressions
How Gen Z Discovers and Buys Apparel: Social Media, Influencers and the New Path to Purchase
Gen Z apparel shoppers discover brands through social feeds and trusted creators. Winning their business means showing up authentically on those platforms
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Determining Your Shop’s Location
The level of ease or difficulty in starting a business depends on how much work you do beforehand. If you take the proper steps and do things correctly, your business…
Process and Technique September 5
Training for the Small Shop
In a small embroidery shop setting, we don’t often recruit help when we need it; rather, we recruit help when we’re desperate for it. We keep thinking we’ll get caught…
Process and Technique September 5
Take a Number
Team uniform decoration in the United States dates back to the mid-1800s when felt appliqué letters and logos were sewn onto baseball uniforms as a way to identify different teams.…
Process and Technique September 5
Process & Technique
