Impressions
How Gen Z Discovers and Buys Apparel: Social Media, Influencers and the New Path to Purchase
Gen Z apparel shoppers discover brands through social feeds and trusted creators. Winning their business means showing up authentically on those platforms
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Ralph Lauren Tests High-Tech Polo at U.S. Open
Ralph Lauren Corp., New York, unveiled its high-performance, fashion-forward Polo Tech shirt on opening day of the U.S. Open, held in Flushing, N.Y. The Polo Tech shirt merges biometrics…
News September 3
Creating a Sales Funnel
Last month, we talked about lead generation and the importance of specialization and creating a complete offer for potential customers. This month, let’s continue the conversation by discussing the process…
Build Your Business September 3
Top it Off
Adding headwear offerings can bring good margins, as they make great add-ons for other orders. The varying price points for caps means there are styles designed for every client’s needs,…
Trends September 3
Process & Technique
