Impressions

Gen Z shoppers discovering apparel brands through social media and influencer content on mobile phones.

How Gen Z Discovers and Buys Apparel: Social Media, Influencers and the New Path to Purchase

Gen Z apparel shoppers discover brands through social feeds and trusted creators. Winning their business means showing up authentically on those platforms

Photo by Kristen Davis/peopleimages.com - stock.adobe.com

How Print Shops Can Handle Difficult Customers Without Losing Business

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2026 Impressions Expo professional educational conference series

2026 Impressions Expo Atlantic City Decorated Apparel Professional Education Series

News

BELLA+CANVAS Unisex Heavyweight Garment Dye collection in rich earth-tone hues

T-Shirt Trends 2026: How Sustainability, Fit and Fabric Innovation Are Redefining the Everyday Tee

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Multi-head commercial embroidery machine and caps

Cap Embroidery Fundamentals

Process and Technique

Latest Posts

GSG Offers Viper Pretreatment Machine

GSG, Dallas, now offers the Viper XPT-6000 pretreatment machine. Features include touchscreen control over spray width, and length and fluid laydown. The machine’s multi-nozzle system and smooth, accurate, consistent performance…

News August 11

PPAI Announces 2015 Board Of Directors Candidates

Promotional Products Association Intl. (PPAI), Irving, Texas, recently announced four nominees for election to its 2015 board of directors, class of 2019.   The 2015 PPAI board of directors nominees…

News August 11

Penn Emblem PennTrans Transfers

Penn Emblem introduces new performance-engineered transfers. Digitally printed in vibrant color, PennTrans are versatile, high-definition heat transfers that can be applied to a broad range of fabrics, including temperature-sensitive performance…

Products August 11