Impressions
How Gen Z Discovers and Buys Apparel: Social Media, Influencers and the New Path to Purchase
Gen Z apparel shoppers discover brands through social feeds and trusted creators. Winning their business means showing up authentically on those platforms
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Home Work
What Paul Costanzo did with his home’s 1,500-square-foot walk-out basement is the kind of project people dream about on all those home-improvement shows. If you happened to stop by Costanzo’s…
Build Your Business August 11Charles River Apparel Receives AIA Award
Charles River Apparel, Sharon, Mass., was named a recipient of the Adventures in Advertising (AIA) Corp. 2014 “Moving On Up” award for the gold-level apparel category. The Moving On Up…
News August 8
GSG Debuts Monthly Apparel Decorating Publication
GSG, Dallas, has launched a monthly newsletter for the decorated apparel community. Called the GSG Pulse, the publication will feature the latest products, trends and technical advances in the industry.…
News August 8
Process & Technique
