Impressions

Gen Z shoppers discovering apparel brands through social media and influencer content on mobile phones.

How Gen Z Discovers and Buys Apparel: Social Media, Influencers and the New Path to Purchase

Gen Z apparel shoppers discover brands through social feeds and trusted creators. Winning their business means showing up authentically on those platforms

Photo by Kristen Davis/peopleimages.com - stock.adobe.com

How Print Shops Can Handle Difficult Customers Without Losing Business

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2026 Impressions Expo professional educational conference series

2026 Impressions Expo Atlantic City Decorated Apparel Professional Education Series

News

BELLA+CANVAS Unisex Heavyweight Garment Dye collection in rich earth-tone hues

T-Shirt Trends 2026: How Sustainability, Fit and Fabric Innovation Are Redefining the Everyday Tee

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Multi-head commercial embroidery machine and caps

Cap Embroidery Fundamentals

Process and Technique

Latest Posts

Epson Now Shipping SureColor F7170 Printer

Epson America, Long Beach, Calif., is now shipping the Epson SureColor F7170 64-inch production dye-sublimation printer.    The F7170 joins the complete line of SureColor F-Series printers, including the F6070…

News August 5

Proforma Holds Annual Convention, Draws Record Attendance

Proforma, Cleveland, recently concluded its 27th-annual Convention & Family Reunion in Grapevine, Texas, at the Gaylord Texan Resort.    A record-breaking 850 attendees experienced more than 90 educational sessions, interactive…

News August 5

Comfort Colors By Chouinard Sweat Shirt

This ultra-heavyweight zippered hooded sweat shirt (style 1563), from Comfort Colors By Chouinard, is made of 10.5-ounce, 100% ring-spun cotton and features a jersey lining in the drawstring hood. Both…

Products August 4