Impressions

Gen Z shoppers discovering apparel brands through social media and influencer content on mobile phones.

How Gen Z Discovers and Buys Apparel: Social Media, Influencers and the New Path to Purchase

Gen Z apparel shoppers discover brands through social feeds and trusted creators. Winning their business means showing up authentically on those platforms

Photo by Kristen Davis/peopleimages.com - stock.adobe.com

How Print Shops Can Handle Difficult Customers Without Losing Business

Build Your Business

2026 Impressions Expo professional educational conference series

2026 Impressions Expo Atlantic City Decorated Apparel Professional Education Series

News

BELLA+CANVAS Unisex Heavyweight Garment Dye collection in rich earth-tone hues

T-Shirt Trends 2026: How Sustainability, Fit and Fabric Innovation Are Redefining the Everyday Tee

Build Your Business

Multi-head commercial embroidery machine and caps

Cap Embroidery Fundamentals

Process and Technique

Latest Posts

GSG Offers New Special-Effects Ink System

GSG, Dallas, is offering Wilflex Infinite FX, a new special-effects system. With only a few special bases, the program gives users the ability to create a wide range of looks,…

News July 17

Floriani Commercial Precision-Angle Tweezers

RNK Distributing has added Precision-Angle Tweezers to its offering of Floriani Commercial embroidery tools. An ultra-fine point allows for precise thread/stabilizer picking, lifting a bobbin out of a bobbin case…

Products July 17

Heritage Sportswear, Virginia T’s Announce July Promotion

Heritage Sportswear Inc., Hebron, Ohio, and Virginia T’s, Petersburg, Va., recently announced “The Great Grand Give-Away” sales promotion, produced in partnership with Gildan Activewear, Anvil and New Balance.    During…

News July 16