Impressions
How Gen Z Discovers and Buys Apparel: Social Media, Influencers and the New Path to Purchase
Gen Z apparel shoppers discover brands through social feeds and trusted creators. Winning their business means showing up authentically on those platforms
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International Coatings Releases Color Matching How-To Video
International Coatings, Cerritos, Calif., recently introduced a new video on how to perform color matching. The video, shown above, demonstrates how easy it is to mix and simulate Pantone colors…
News July 16
Ace Screen Supply Co. Opens Ohio Superstore
Ace Screen Supply Co., a subsidiary of Ace Transfer Co., Springfield, Ohio, recently built a new, 12,000-square-foot superstore in Springfield. The company, which distributes screen printing equipment and supplies, currently…
News July 15
Top Tips to Improve T-Shirt Print Quality
One of the reasons I like working in this industry is that it has a great mixture of art and science. There is a craftsmanship feel to it that is…
Process and Technique July 14
Process & Technique
