Impressions

Gen Z shoppers discovering apparel brands through social media and influencer content on mobile phones.

How Gen Z Discovers and Buys Apparel: Social Media, Influencers and the New Path to Purchase

Gen Z apparel shoppers discover brands through social feeds and trusted creators. Winning their business means showing up authentically on those platforms

Photo by Kristen Davis/peopleimages.com - stock.adobe.com

How Print Shops Can Handle Difficult Customers Without Losing Business

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2026 Impressions Expo professional educational conference series

2026 Impressions Expo Atlantic City Decorated Apparel Professional Education Series

News

BELLA+CANVAS Unisex Heavyweight Garment Dye collection in rich earth-tone hues

T-Shirt Trends 2026: How Sustainability, Fit and Fabric Innovation Are Redefining the Everyday Tee

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Multi-head commercial embroidery machine and caps

Cap Embroidery Fundamentals

Process and Technique

Latest Posts

Axiom America Introduces New Salli Machine

Axiom America, Archdale, N.C., is offering Salli’s HS300 three- and four-color high-speed rhinestone transfer machine.    The new user-friendly setter is a true production machine that is capable of creating design transfers on…

News July 11

Comfort Colors By Chouinard Ladies T-Shirt

Comfort Colors by Chouinard has added a new ladies fitted crew-neck T-shirt (style 4200) to its lineup of basic and fashion garment-dyed apparel. Made of 4.8-ounce, 100% combed ring-spun cotton,…

Products July 11

Hirsch Offers New PulseID Software

Hirsch Intl., Hauppauge, N.Y., is offering PulseID, an automation and personalization software solution for any size shop. PulseID has two primary functions. It standardizes critical embroidery production processes and…

News July 10