Impressions

Gen Z shoppers discovering apparel brands through social media and influencer content on mobile phones.

How Gen Z Discovers and Buys Apparel: Social Media, Influencers and the New Path to Purchase

Gen Z apparel shoppers discover brands through social feeds and trusted creators. Winning their business means showing up authentically on those platforms

Photo by Kristen Davis/peopleimages.com - stock.adobe.com

How Print Shops Can Handle Difficult Customers Without Losing Business

Build Your Business

2026 Impressions Expo professional educational conference series

2026 Impressions Expo Atlantic City Decorated Apparel Professional Education Series

News

BELLA+CANVAS Unisex Heavyweight Garment Dye collection in rich earth-tone hues

T-Shirt Trends 2026: How Sustainability, Fit and Fabric Innovation Are Redefining the Everyday Tee

Build Your Business

Multi-head commercial embroidery machine and caps

Cap Embroidery Fundamentals

Process and Technique

Latest Posts

New Video Presents Nazdar Digital Ink Offerings

Nazdar, Shawnee, Kan., has launched a new corporate video that provides an overview of its Digital Ink program. From research and development, to manufacturing and product support, Nazdar Ink Technologies…

News July 3

SanMar Celebrates 20 Years of Port Authority Sportswear

SanMar Corp., Seattle, is celebrating the 20th anniversary of its flagship brand, Port Authority. Since launching in 1994 with just a couple of jackets, the brand has evolved to become…

News July 3

Stahls’ CAD-COLOR FoilTEK Heat Transfer Material

Stahls’ has added CAD-COLOR FoilTEK to its TEK series of printable heat transfer materials. Colors include gold, silver and white metallic, and silver and gold shift. The material features four-way…

Products July 2