Impressions
How Gen Z Discovers and Buys Apparel: Social Media, Influencers and the New Path to Purchase
Gen Z apparel shoppers discover brands through social feeds and trusted creators. Winning their business means showing up authentically on those platforms
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Color: In the Eye of the Beholder
Color is an ambiguous word in that we all interpret color differently. When a customer asks you for a custom gallon of sky blue ink, what color are they really…
Process and Technique May 5
InkSoft Introduces New Design Tool
InkSoft, Albuquerque, N.M., has introduced Design Invite, a new feature that allows users to email customers and prospects invitations to take part in the design process. This tool involves customers…
News May 5
Cadworxlive.com Updates Online Design Program
Cadworxlive.com, St. Clair Shores, Mich., is undergoing a complete makeover in 2014. New features include a mode-based designer that will work with the Roland VersaCAMM and the Epson SureColor F2000…
News May 5
Process & Technique
