Impressions
How Gen Z Discovers and Buys Apparel: Social Media, Influencers and the New Path to Purchase
Gen Z apparel shoppers discover brands through social feeds and trusted creators. Winning their business means showing up authentically on those platforms
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Race to the Bottom: Pricing Wars
I frequently see more discussions online regarding local competition undercutting businesses by quoting or taking jobs at discounted rates. Having competition in your market is a good thing, and —…
Build Your Business May 5
Fighters and Survivors
The stories that define us are not always the easiest to tell. Tazz Ringel knows this all too well. While Tees By Tazz, the company he founded in 2008, continues…
Build Your Business May 5
Correction: Next Level Apparel Offers Burnout Racerback Tank
In the April/May 2014 issue of Impressions, a garment from Next Level Apparel was misidentified on page 23. Next Level Apparel’s Tri-Blend Racerback tank (style 6733) is made from a…
News May 2
Process & Technique
