Impressions
Editorial: People Power and the Decorated Apparel Industry
Today’s headlines are filled with talk of the latest, greatest tech, and here at Impressions Magazine we’re no exception. There is, of course, nothing wrong with that. However, amid all...
Latest Posts
The Idea Generator: Part 1
It’s no secret that in a few markets, sales have dried up to the point that many shops have closed down. The reason? Traditional, tried-and-true customers just aren’t buying. In…
Build Your Business April 17
Niche Focus: Be the Team MVP
Craig Mertens, general manager at Digital Arts Solutions, knows the drill when it comes to servicing the team-sports niche as a decorator. “In the midst of fast-changing norms and new…
Trends April 16
In Full Bloom
In many ways, Ada Asenjo’s foray into decorated apparel exemplifies the quintessential journey on which many nascent business owners in this industry embark. Well, there’s one distinct difference: Her journey…
Build Your Business April 16
Process & Technique
