Jamar Laster

Jamar Laster's Latest Posts

Old is New

Old is New

If you think about the state of the headwear category one year ago, you’ll probably remember a proliferation of retro headwear, with the front-and-center positioning of trucker and low-profile styles. Denim and mesh also were commonly seen. While some of these trends...

GroupeSTAHL Offers Heat Press Comparison Video

GroupeSTAHL, Sterling Heights, Mich., recently released a new video featuring industry veteran Josh Ellsworth illustrating a side-by-side comparison of a U.S.-made Hotronix heat press and an imported brand. In the video, shown above, Ellsworth highlights different...

Sublimation Business Basics: Part 1

Sublimation Business Basics: Part 1

To plan or not to plan? That’s an important question when it comes to your sublimation business. Developing and maintaining a business plan is easy. Anyone can do it and it requires no special skills. You only have to have an idea, which then gets put into writing. A...

Eyes on the Future

Eyes on the Future

Editor’s Note: See the gallery above for some unique, finished designs of which these profiled decorators are most proud. There’s something unique about the apparel-decorating community. Ask decorators about their counterparts and what epitomizes the good things about...

The Long Road to Innovation

In the past century, the apparel industry has witnessed a dizzying number of changes in the way companies source, manufacture and decorate garments. From hand cutting film for screen-printed letters to designs that are ready to use in less than 30 seconds, there’s no...

The Innovation Era = Now

The Innovation Era = Now

This is an exciting time for the decorated-apparel industry. So many new things are happening not only in our market, but also in surrounding ones, so it may be hard to keep up. This article will tackle a few things, in no particular order, that will have a direct...

Athletic Wear: It’s Still Personal

Athletic Wear: It’s Still Personal

Why mess with a good thing, right? If you’re looking to define the athletic wear and team-uniform categories in 2019, look no further than where things stood last year — with customization. In a time when everybody wants to “have it their own way,” customization...

Heat Printing: Take a Number

Heat Printing: Take a Number

Numbering on team uniforms is an essential part of administering the game for apparel decorators servicing this market niche. Athletic governing bodies often have rules stipulating the specific numbers that can be assigned to certain player positions, as well as sizes...

Embroidery Goes from Unique to Universal

Embroidery Goes from Unique to Universal

The ability to transform a certain effect to a “special effect” is exemplified by the work of artist Stephen Wilson. He balances art, craft and fashion in mixed media using embroidery for his signature statement. From his background in commercial embroidery design and...

Athletic Numbering: An Update

Athletic Numbering: An Update

After 43 years of screen printing, I have helped, seen and advised many customers regarding screen-printing best practices for achieving the best results for numbering. The difference, if any, between printing numbers 20 years ago and now is the plethora of fabric...

Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series