Jamar Laster

Jamar Laster's Latest Posts

Big Thinking Pays Off

Big Thinking Pays Off

Dawaud Muhammad already had built a name for himself in the urban clothing game before the apparel world would formally be introduced to San Leandro, California-based Big Printing T-Shirt Co. His T-shirt designs had ruled the streets of Oakland, California, in the...

Making an Impression

Making an Impression

The decorated-apparel industry has long been recognized as a place where creativity, innovation and giving back have become defining hallmarks of the community at large, especially considering the COVID-19 pandemic that has affected everyone — regardless of occupation...

Athleisure Flexes its Appeal

Athleisure Flexes its Appeal

Athleisure’s popularity went into overdrive as a result of the COVID-19 pandemic. The current question is about this category’s longevity moving forward. Michael Johnson, director of marketing for HanesBrands Printwear, believes the pandemic has only accelerated the...

Textile Dryer Basics for Screen Printing

Textile Dryer Basics for Screen Printing

Buying the right textile dryer in the decorated apparel industry comes down to three factors: choosing a reputable equipment manufacturer; basing your purchase on your shop’s realistic production capabilities; and buying a larger-than-needed dryer to allow for future...

Doing Good Merch Uses Tees to Aid Ukraine

Doing Good Merch Uses Tees to Aid Ukraine

Doing Good Merch, which partners with non-profits and organizations working for positive change, is printing and selling T-shirts in support of the citizens in Ukraine. The $20 T-shirts, currently available with six designs, reflect messages of solidarity with the...

Niche Focus: Servicing a Healthy Medical Niche

Niche Focus: Servicing a Healthy Medical Niche

Healthcare is one of the hottest niches for decorated apparel for one simple reason, regardless of the state of the economy: Everyone wants to be healthy. United States national healthcare expenditures reached $3.8 trillion in 2019, or $11,582 per person, and is...

The Tee Party Goes On

The Tee Party Goes On

If there has proven to be one certainty about T-shirts, it’s that they never go out of style — even though styles of this staple apparel product continuously shift and evolve. This year will find a mixed bag, with some trends carrying over from last year and others...

Impressions Expo Long Beach 2022 Post-Show Review

Impressions Expo Long Beach 2022 Post-Show Review

Impressions Expo, Alpharetta, Ga., recently held its first face-to-face event in Long Beach, Calif., for the first time in two years. The trade show featured numerous manufacturers showcasing new products for thousands of eager attendees. It also collectively gave...

Gildan Launches Board of Decorators Sweepstakes

Gildan Launches Board of Decorators Sweepstakes

Gildan, Montreal, is accepting entries into its Board of Decorators Sweepstakes, with the prize being a trip for two to the Impressions Expo Long Beach event, which will be held Jan. 21-23 in Long Beach, Calif. One lucky winner will receive airfare, hotel, ground...

Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series