To understand why direct-to-film (DTF) printing matters so much, ask yourself two questions? Why has the plastisol transfer had such enormous success for decades? Why does it still have loyal customers today? The answer is that it’s a viable decoration method that...
Jamar Laster
Jamar Laster's Latest Posts
Big Thinking Pays Off
Dawaud Muhammad already had built a name for himself in the urban clothing game before the apparel world would formally be introduced to San Leandro, California-based Big Printing T-Shirt Co. His T-shirt designs had ruled the streets of Oakland, California, in the...
Making an Impression
The decorated-apparel industry has long been recognized as a place where creativity, innovation and giving back have become defining hallmarks of the community at large, especially considering the COVID-19 pandemic that has affected everyone — regardless of occupation...
Athleisure Flexes its Appeal
Athleisure’s popularity went into overdrive as a result of the COVID-19 pandemic. The current question is about this category’s longevity moving forward. Michael Johnson, director of marketing for HanesBrands Printwear, believes the pandemic has only accelerated the...
Textile Dryer Basics for Screen Printing
Buying the right textile dryer in the decorated apparel industry comes down to three factors: choosing a reputable equipment manufacturer; basing your purchase on your shop’s realistic production capabilities; and buying a larger-than-needed dryer to allow for future...
Doing Good Merch Uses Tees to Aid Ukraine
Doing Good Merch, which partners with non-profits and organizations working for positive change, is printing and selling T-shirts in support of the citizens in Ukraine. The $20 T-shirts, currently available with six designs, reflect messages of solidarity with the...
Niche Focus: Servicing a Healthy Medical Niche
Healthcare is one of the hottest niches for decorated apparel for one simple reason, regardless of the state of the economy: Everyone wants to be healthy. United States national healthcare expenditures reached $3.8 trillion in 2019, or $11,582 per person, and is...
The Tee Party Goes On
If there has proven to be one certainty about T-shirts, it’s that they never go out of style — even though styles of this staple apparel product continuously shift and evolve. This year will find a mixed bag, with some trends carrying over from last year and others...
Impressions Expo Long Beach 2022 Post-Show Review
Impressions Expo, Alpharetta, Ga., recently held its first face-to-face event in Long Beach, Calif., for the first time in two years. The trade show featured numerous manufacturers showcasing new products for thousands of eager attendees. It also collectively gave...
Gildan Launches Board of Decorators Sweepstakes
Gildan, Montreal, is accepting entries into its Board of Decorators Sweepstakes, with the prize being a trip for two to the Impressions Expo Long Beach event, which will be held Jan. 21-23 in Long Beach, Calif. One lucky winner will receive airfare, hotel, ground...
Impressions Taking Nominations to Recognize Community Service, Philanthropy
Impressions is recognizing the spirit of giving back and paying it forward with the inaugural Impressions Community Service Award. After enduring some of the most difficult times in our nation’s history, we’ve heard countless stories of the decorated-apparel industry...
Niche Focus: Corporate Apparel Goes Casual
The way we work has changed, and there’s a “new normal” that experts say likely will result in a growing remote workforce and development of more hybrid at-home/in-office work schedules. Today, 42% of the American workforce continues to operate remotely, according to...