Jamar Laster

Jamar Laster's Latest Posts

Athletic Numbering: An Update

Athletic Numbering: An Update

After 43 years of screen printing, I have helped, seen and advised many customers regarding screen-printing best practices for achieving the best results for numbering. The difference, if any, between printing numbers 20 years ago and now is the plethora of fabric...

Teamwork Makes DTG Work

Teamwork Makes DTG Work

With today’s technology, direct-to-garment (DTG) printing has become more accessible and affordable, while also being less time-consuming and labor-intensive than many other traditional printing methods. Plus, you can take advantage of perks, such as live computer...

4 Marketing Tactics to Try This Year

4 Marketing Tactics to Try This Year

Visiting Boston-based Johnny Cupcakes is like going to the best bakery in the world — on steroids. There’s the scent of frosting wafting through the showroom, oven-lid decorations and, not to be overlooked, decorated T-shirts stacked in industrial ovens. Clearly, the...

Sublimation T-Shirt Decoration Meets Cotton

Sublimation T-Shirt Decoration Meets Cotton

If you’re a sublimation decorator, you’ve undoubtedly heard — repeatedly — that this decoration process will not bond to cotton. Truthfully, that hasn’t changed. Sublimation chemically bonds to polyester and polymers, not cotton; however, that doesn’t mean you can’t...

Laser Focus

Laser Focus

Many decorators and customers think of lasers for the traditional applications of teamwear numbers, names and mascots. However, it’s time to think beyond athletics to see how you can use this technology on many different media to create finished products that target...

Screen Printing on Tricky Fabrics

Screen Printing on Tricky Fabrics

I recently visited Pittsburg, Kansas-based Wilbert Screen Printing to talk with owner Bill Wilbert, and we ended up reminiscing about the 1960s when he had to go to department stores to buy T-shirts for his business since there were no wholesalers from which to buy....

Marketing for Slower Seasons

Marketing for Slower Seasons

If you’re like many garment decorators, the cold weather also can cool off your sales. As the summer rush winds down, fall and winter can find you scrambling to minimize costs and planning for the lower end of the bell curve. For many shops, the dip in sales can last...

Scaling Stock Monograms

Scaling Stock Monograms

In embroidery, there is nothing more beautiful than a monogram. In fact, because of its luxury, a monogram on a man’s shirt cuff became a symbol of hope during the Great Depression. And, at a time of economic disaster, this small luxury kept our industry alive....

The Lowdown on Ladies’ Apparel

The Lowdown on Ladies’ Apparel

From distinct cuts and colors to fun slogans and witty messaging, today’s womenswear niche isn’t slowing down. And some industry insiders say the trail is blazing hot as the past comes full circle. “It’s pretty much guaranteed in fashion that certain trends will come...

Avoiding DTG Downtime

Avoiding DTG Downtime

Running any business can be a challenge. There are so many moving parts that you need to ensure all the “wheels are greased” and operating smoothly to be successful. The problem is that it’s easy to mistakenly ignore one area, while focusing on or trying to solve...

Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series