Jamar Laster

Jamar Laster's Latest Posts

Childrenswear Makes Magic

Childrenswear Makes Magic

It can be argued that trends don’t bob and weave in any other industry segments as frequently as in the childrenswear and teens/tweens apparel categories. It’s vital that manufacturers stay on top, if not ahead, of developments in these niches annually to capitalize...

Fleecewear Lightens the Load

Fleecewear Lightens the Load

It’s a simple case of déjà vu. That’s what fleecewear manufacturers will tell you when describing what’s happening in the category today. That’s because as consumer tastes have changed over time, trends have traveled a boomerang-like path that’s likely to lead to...

The Web Store Playbook

The Web Store Playbook

In economics, there’s a theory called “opportunity cost,” defined as the potential benefits you miss out on when you choose one option over another. Sounds straightforward, right? But opportunity cost is sneaky — you don’t always fully understand what the cost will be...

What’s in a Number?

What’s in a Number?

Whether you’re watching a big-league sporting event or your child’s Little League game, jersey numbers enhance the experience. On a crowded field, court or rink, player numbers make it easier to note No. 23 Michael Jordan’s fantastic dunk or No. 6 Suzy’s first goal....

Impressions Awards Deadline Extended

Apparel decorators, the deadline to enter the industry’s most prestigious competition — the 2017 Impressions Awards — has been extended to Sept. 6. Decorators of all sizes and experience levels are invited to submit their work. The 39th annual contest will be judged...

Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series