Jamar Laster

Jamar Laster's Latest Posts

2019 Impressions Awards Winners Announced

2019 Impressions Awards Winners Announced

The results for the 2019 Impressions Awards are in! For months, decorators of all sizes and experience levels submitted their entries for the 41st annual Impressions Awards, the industry’s most prestigious apparel-decorating contest. The 2019 competition was judged at...

Equipment Zone to Host Next DTG Academy

Equipment Zone to Host Next DTG Academy

Equipment Zone, Franklin Lakes, N.J., will host its next two-day DTG Academy on Sept. 19-20 at its headquarters. The purpose of the DTG Academy is to teach the following: the correct direct-to-garment (DTG) printing process and formula; the perfect pretreatment...

Printing on Tie-Dye

Printing on Tie-Dye

Clothing trends are cyclical; the popularity of certain concepts ebbs and flows all the time. Such is the current situation with tie-dye. People usually have a love-hate relationship with the tackiness of it, but the tie-dye trend currently is on the rise. Tie-dye...

Why Fleece Still Flourishes

Why Fleece Still Flourishes

As usual, fleece will be a big player in this year’s cold-weather months, but it also is a fabric that is popular for all-season wear. Last year, the big trends in fleecewear were retro, vintage-looking pieces. While still a big trend driver in 2019, the category also...

Pitch-Worthy Apparel Trends

Pitch-Worthy Apparel Trends

From fields to factories, the fashion industry is evolving its practices to meet the requests of conscious end users everywhere. While trends previously focused on the latest coveted colors and patterns, consumers are increasingly concerned with where and how their...

Social-Media Hacks to Score Sales

Social-Media Hacks to Score Sales

Lee Romano Sequeira, co-owner of Durham, North Carolina-based Sparkle Plenty Designs, offered a “take-the-shirt-off-our-back” campaign on social media to get the word out about her wares. She sent a free, custom rhinestone T-shirt to distributors to use as a display...

Heat Transfers and Various Fabrics

Heat Transfers and Various Fabrics

The apparel market is packed with a diverse range of products for every function of fashion, sports and leisurewear activity. Because of the vast array of fabrics available, it can be challenging to combine fabric and garment embellishment so that the apparel and...

Smooth Stitching

Smooth Stitching

Have you ever watched an auto-racing pit crew change a tire? There’s no wasted movement because the most efficient procedure has been identified and is followed each time. Even though embroiderers don’t want to work at such a break-neck pace in their shops, the...

Strong Roots

Strong Roots

To say that California Roots Presents (CRP) is a dynamic and intertwined group of creative businesses may be an understatement. The interaction and crossover between the different companies is as complex as the roots of a mighty California Redwood, but it’s a recipe...

Cut from the Same Cloth

Cut from the Same Cloth

They may be small, but children and teens/tweens have a big voice in the apparel industry and are influential when it comes to driving trends. However, the past several years have seen a shift, as fashion for children and teens has mirrored adult fashion trends —...

Hidden in Plain Sight

Hidden in Plain Sight

Camouflage is in the middle of a cultural renaissance. At no time in the past has it enjoyed more growth and diversity in the apparel and fashion marketplaces than now. It is benefiting from social-media popularity, the economic rise of country music in the...

Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series