I think the philosophy of lagniappe should be taught at every school and practiced by every business. A French word meaning “unexpected extra gift,” lagniappe often is used in Louisiana. In fact, sublimation decoration is a fantastic example of this. The technology...
While there may never be a sufficient way to clearly describe the indelible mark the past 18-plus months have had on the decorated-apparel industry, here’s a start: The appetite for online shopping has never been greater. That’s the general summary of a recent...
The wait is almost over! We’re gearing up for our first in-person Impressions Expo event in more than 18 months: Impressions Expo Atlantic City, to be held Aug. 26-28 at the Atlantic City Convention Center in Atlantic City, N.J. We’ll gather for three days of product...
Amber Penny Massey experienced her first case of severe anxiety at age 22. Upon getting her master’s degree in emotional behavior disorders from Columbus State University in Columbus, Georgia, she worked as a special-education teacher in the Muscogee County School...
As people begin to hit the road, air or seas again for their favorite vacation spots, decorators are ramping up their orders for clients in the tourism market. “While some customers’ budgets and order volumes in this space have dropped on what they’re willing to...
After more than a year living of through the COVID-19 pandemic, apparel suppliers have pivoted where necessary; tried to keep “business as usual” as attainable as possible; and didn’t slow down in efforts to meet trend demands — or the lack thereof — in the...
Using stock art is a great way to create layouts quickly and easily, whether you’re a newcomer with minimal art experience or a seasoned pro. It’s also a great option for customers on a budget who don’t want to spend a lot of money for custom artwork. How do you make...
Talk to Michelle Moxley about innovation in our industry, and it’ll be immediately clear that she’s not one of those people who simply discusses it in a “turn-it-on-turn-it-off” manner. It’s not just an eight-hour-a-day obligation meant to justify a paycheck. The...
Six years ago, Scoreboard Sports started offering e-stores. And while several of the industry’s biggest players — Soccer.com, Eastbay and BSN Sports — already were striking gold with their own custom platforms, owner Sean Macklyn thought the initiative was worth the...
Impressions Expo, Alpharetta, Ga., has launched impressU Online, a dynamic, on-demand, online resource center for the decorated-apparel industry. The online platform allows apparel decorators to search and filter through educational video content that’s specific to...
The COVID-19 pandemic sparked the biggest change that La Tonna Roberson, sales manager at Dallas-based Roberson Printing & Graphics and TShirtShopDallas.com, had seen in her shop in 20 years. “A year ago, 60% of our sales came from in-store orders; 35% from email...
While the country is slowly recovering from a devastating year that saw a global pandemic sink its teeth into our collective way of life, sports are increasingly becoming more of an outlet for those trying to weather the storm and maintain a bit of normalcy. Still,...
