Impressions
How Gen Z Discovers and Buys Apparel: Social Media, Influencers and the New Path to Purchase
Gen Z apparel shoppers discover brands through social feeds and trusted creators. Winning their business means showing up authentically on those platforms
Featured
Latest Posts
2026 Impressions Industry Impact (III) Awards Winners!
In what is now the third year of our Impressions Industry Impact (III) Awards it’s interesting to see the degree to which some things have changed and some things haven’t.…
News March 12
Graphic Reflections: How One Embroidery Machine Turned Into a Thriving Apparel Decoration Business
A single embroidery machine purchase sparked the growth of Graphic Reflections, a successful apparel decoration business built through smart equipment upgrades, diversified services and strong community relationships
Build Your Business March 11
Athleisure Trends 2026: Comfort, Performance and Lifestyle Drive the Next Wave
Athleisure in 2026 blends lifestyle, technical performance and comfort to meet the needs of a wide range of consumers
Build Your Business March 11
Process & Technique
