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Impressions

Gen Z shoppers discovering apparel brands through social media and influencer content on mobile phones.

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How Gen Z Discovers and Buys Apparel: Social Media, Influencers and the New Path to Purchase

Gen Z apparel shoppers discover brands through social feeds and trusted creators. Winning their business means showing up authentically on those platforms

Photo by Kristen Davis/peopleimages.com - stock.adobe.com

How Print Shops Can Handle Difficult Customers Without Losing Business

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2026 Impressions Expo professional educational conference series

2026 Impressions Expo Atlantic City Decorated Apparel Professional Education Series

BELLA+CANVAS Unisex Heavyweight Garment Dye collection in rich earth-tone hues

T-Shirt Trends 2026: How Sustainability, Fit and Fabric Innovation Are Redefining the Everyday Tee

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Multi-head commercial embroidery machine and caps

Cap Embroidery Fundamentals

Process and Technique

Latest Posts

Graphic Reflections’ founder Sheri Blackiston (right) and her operations manager Amanda Patterson

Graphic Reflections: How One Embroidery Machine Turned Into a Thriving Apparel Decoration Business

A single embroidery machine purchase sparked the growth of Graphic Reflections, a successful apparel decoration business built through smart equipment upgrades, diversified services and strong community relationships

Build Your Business March 11

Jeremiah Brown Love Island Next Level Apparel

Athleisure Trends 2026: Comfort, Performance and Lifestyle Drive the Next Wave

Athleisure in 2026 blends lifestyle, technical performance and comfort to meet the needs of a wide range of consumers

Build Your Business March 11

Zagwear Launches Global Brand Merchandise Partnership for Leading Cloud Security Firm

Global expansion provides streamlined branded apparel and promotional merchandise solutions across EMEA and APAC

News March 11

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Impressions Expo Charlie Taublieb screen printing education session

Squeegees & T-Shirts: Charlie Taublieb Explains the Screen-Printing Tool That Makes or Breaks a Print

Erich Campbell Embroidery Digitizing

Preventing Embroidery Digitizing Disasters: Part 1

Side-by-side comparison of a white screen print versus dye-migrated print on dark fabric, showing polyester dye migration discoloration

How Low-Cure Inks Stop Dye Migration When Printing on Polyester

Veteran decorator and screen-printing guru Charlie Taublieb is both the principal of Taublieb Consulting.

Common Screen Printing Mistakes and How to Avoid Them

Lawson Screen Printing & Digital Products Inc

10 DTF Printing Mistakes You’re Making (And How to Fix Them Fast)!

Graphic Reflections’ founder Sheri Blackiston (right) and her operations manager Amanda Patterson

Graphic Reflections: How One Embroidery Machine Turned Into a Thriving Apparel Decoration Business

Jeremiah Brown Love Island Next Level Apparel

Athleisure Trends 2026: Comfort, Performance and Lifestyle Drive the Next Wave

Gen Z shoppers discovering apparel brands through social media and influencer content on mobile phones.

How Gen Z Discovers and Buys Apparel: Social Media, Influencers and the New Path to Purchase

BELLA+CANVAS Unisex Heavyweight Garment Dye collection in rich earth-tone hues

T-Shirt Trends 2026: How Sustainability, Fit and Fabric Innovation Are Redefining the Everyday Tee

John MaGee The Traveling Screen Printer

The Worldwide Traveler: Screen Printer John MaGee on Specialty Effects, Ink Chemistry and Fixing Common Print Shop Mistakes

Strategy & Planning Series

Strategy & Planning Series

Strategy & Planning Series