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Impressions

Gen Z shoppers discovering apparel brands through social media and influencer content on mobile phones.Build Your Business

How Gen Z Discovers and Buys Apparel: Social Media, Influencers and the New Path to Purchase

Gen Z apparel shoppers discover brands through social feeds and trusted creators. Winning their business means showing up authentically on those platforms

Featured

Photo by Kristen Davis/peopleimages.com - stock.adobe.com

How Print Shops Can Handle Difficult Customers Without Losing Business

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2026 Impressions Expo professional educational conference series

2026 Impressions Expo Atlantic City Decorated Apparel Professional Education Series

News
BELLA+CANVAS Unisex Heavyweight Garment Dye collection in rich earth-tone hues

T-Shirt Trends 2026: How Sustainability, Fit and Fabric Innovation Are Redefining the Everyday Tee

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Multi-head commercial embroidery machine and caps

Cap Embroidery Fundamentals

Process and Technique

Latest Posts

Spectrum Designs and Global Connections to Employment (GCE) leaders cut the ribbon at the GCE Designs grand opening in Pensacola, Florida, celebrating the launch of an inclusive custom apparel and promotional products facility.

Spectrum Designs Expands Inclusive Apparel Model to Florida Through GCE Partnership

Leading autism employer launches GCE Designs facility in Pensacola, creating new opportunities in custom apparel and promotional products

News February 25
Jane Smith, Vice President of Marketing at Imperial, brings more than 25 years of global brand and digital marketing leadership to the headwear company.

Imperial Appoints Jane Smith as Vice President of Marketing

New marketing leader brings 25+ years of global brand growth and digital transformation experience

News February 24
Promotional products including custom caps, folded apparel, drinkware, and shipping boxes displayed in a print shop setting for merch expansion.

How to Add Promotional Products to Your Apparel Business Without Losing Your Margins

While there’s plenty of overlap, there’s also plenty to learn for apparel decorators interested in branching out into merch

Build Your Business February 24

Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series